Bloom: A Content Marketing Blog

August 12, 2015

5 Monthly Checkups to Keep Your Site Lean

Your website is the heart of your online strategy. It hosts your content, informs your new visitors, rewards your old ones, and ultimately generates the […]
August 11, 2015

Let’s Get Technical: A Follow-Up to “Why Modern SEO Requires Almost No Technical Expertise”

Note: I submitted this article to as a follow-up to the first article, which this article is in response to, and they felt it […]
August 10, 2015

How to Use Social Responsibility in Your Brand’s Content

Social responsibility is a significant part of any business, especially after a few years of steady operations. Broadly defined, social responsibility is the process of […]
August 9, 2015

How to Budget Your Time in a Social Media Marketing Campaign

Social media marketing is a demanding job that requires patience, diligence, and consistency. It also takes place on many fronts, with multiple different platforms, multiple […]
August 8, 2015

How Facebook News Feeds Will Evolve in the Next Decade

Facebook has cemented its importance in the world, much like Google. Useful for both individuals and marketers, it exists as a technological marvel that’s become […]
August 7, 2015

7 Ways to Turn a News Article Into an Original Piece of Content

One of the best ways to scout for new content topics is to read the news on a daily basis. News happens all the time, […]
August 6, 2015

5 Ingredients You Need to Start a Content Marketing Campaign

Content marketing is still enjoying its position as one of the greatest and most efficient marketing strategies available to modern professionals. If you haven’t gotten […]
August 5, 2015

3 Options for Handling Negative Reviews on Yelp

Yelp is a battleground for many businesses. The power of a single review can make or break the future of your business, depending on the […]
August 4, 2015

Climbing the Corporate Ladder: Career Hacks for Modern Professionals

  Climbing the Corporate Ladder: Career Hacks for Modern Professionals How do you define success? If you’re interested in starting your own business, moving up […]