Bloom: A Content Marketing Blog

July 27, 2015

The Pareto Principle in Influencer Social Marketing

The Pareto principle states that for the majority of events, approximately 80 percent of the results come from 20 percent of the causes. Named after […]
July 26, 2015

The 7 Types of Social Media Influencers

Influencers represent one of the best ways to start or grow a social media following for your business. By definition, influencers are social media users […]
July 25, 2015

Is There a New Penguin Refresh Coming After All?

Google updates are not clockwork. They don’t run in a balanced, predictable, or even logical fashion. They tend to pop up out of nowhere, only […]
July 24, 2015

How the Scientific Method Gets SEO Results

The scientific method is, appropriately enough, the fundamental philosophy and approach that defines how working scientists approach problems and new discoveries about the world around […]
July 23, 2015

A Beginner’s Tour of Google Analytics

By now, you’re probably aware that Google Analytics is the most robust, user friendly, accessible website traffic analysis tool available on the web—and it’s completely […]
July 22, 2015

7 Words to Stop Using in Your Content

When it comes to “quality” in content marketing, few things are purely objective. A tone that reads as pleasant and inviting to one reader might […]
July 21, 2015

7 Ways to Measure Your Reader Engagement

Reader engagement is one of the most important qualities you’ll optimize in a content marketing campaign, yet the very term “engagement” is a little fuzzy. […]
July 20, 2015

The Right Way to Use Videos in Content Marketing

Content marketing is always evolving. New technologies make it easier to produce content in new ways, users become more demanding of different types of content, […]
July 19, 2015

What Will Twitter’s "Moments" Update Mean for Content Marketing?

When it comes to social media platforms, Twitter has always been a competitor, but has never been the best or first at anything. Facebook commands […]