Bloom: A Content Marketing Blog

July 18, 2015

Is Content Marketing Too Saturated to Be Useful?

Content marketing has grown in popularity over the past 10 years or so as users and Google updates have demanded more quality content, and as […]
July 17, 2015

7 Strategies to Restore a Declining Social Media Following

As hardworking optimists, it’s natural to think about your social media following as a gradual incline, rising indefinitely toward the horizon. As you invest more […]
July 16, 2015

7 Ridiculously Simple Ways to Increase Reader Loyalty

Reader loyalty is one of the most important—and yet most elusive—features of your content marketing campaign. If your readers are loyal, they’ll keep coming back […]
July 15, 2015

5 Essential Truths About User Experience Design

User experience is one of the most important aspects of any online business or online marketing strategy. Strictly defined, user experience is the sum total […]
July 14, 2015

3 Underrated Forms of Content You Need to Be Using

We’re all familiar with the most common forms of content in the marketing world: the how-to article, the opinion article, the infographic, the press release, […]
July 13, 2015

Why Your Customer Communication Demands Multiple Channels

Customer communication is one of the most important aspects of your business. Your customers will dictate the success of your enterprise—keep them happy and informed, […]
July 12, 2015

Why "Good Enough" Isn’t Good Enough in Content Marketing

If you write content regularly for an online marketing strategy, you’ve probably hit a wall at one point or another. You’ve completed a piece, checked […]
July 11, 2015

Is It Possible to Succeed in SEO Without Link Building?

For as long as SEO has been around, it has been divided into two main categories: onsite optimization and offsite optimization. “Onsite optimization” once referred […]
July 10, 2015

How to Use Brand Associations for SEO

The age of link building is dead. Or at least, that’s what the majority of SEO experts today would have you believe. Link building was […]