Bloom: A Content Marketing Blog

June 30, 2015

"Near Me" Searches Are the Beginning of a New Way to Search

“Near me” is an innocuous little phrase that millions of searchers have been tacking on to the end of their search queries with greater frequency. […]
June 29, 2015

How to Audit Your Website’s Title Tags and Descriptions

Local SEO with third-party review sites, guest posts on external blogs, ongoing content marketing, and social media community building get all the attention, but make […]
June 28, 2015

Could Google Be Planning to Eliminate the Need for Websites?

As consumers, we’ve taken websites for granted. From the time the Internet was established, websites were the tangible anchor points we needed in order to […]
June 27, 2015

7 Ways to Mitigate Negative Business Reviews

In many ways, Yelp and other local review sites have been a blessing for local businesses. They offer a convenient, popular outlet for you to […]
June 26, 2015

5 Easy Landing Page Fixes to Increase Conversions

Pay-per-click (PPC) advertising, social media marketing, SEO, and content marketing all share a common purpose: generating traffic. That traffic often goes to your main website, […]
June 25, 2015

3 Easy Types of Content Perfect for a Time Crunch

In an ideal world, you would have several weeks of time to prepare each of your new pieces of content. They could be grandiose works, […]
June 24, 2015

3 Dead Online Marketing Strategies You Shouldn’t Be Using

Technology evolves quickly and with it, consumer tastes. What’s acceptable and useful to a user today doesn’t match what was acceptable and useful to the […]
June 23, 2015

When Will the Next Major Google Update Roll Out?

Google has a long history of taking search marketers and business owners by surprise. It all started with the Panda Update, which rolled out in […]
June 22, 2015

The New Bar for Content Quality in 2015

Ever since the Panda update rolled out in 2011, search marketers have been obsessively concerned with the quality of their content. Content quality, in onsite […]