Bloom: A Content Marketing Blog

June 21, 2015

The Best Way for B2B Companies to Build Online Authority

“Authority” is a term with multiple meanings, especially in the context of online marketing, but all of those meanings are important. Your level of domain […]
June 20, 2015

How to Write for Local SEO Without Keyword Stuffing

Local SEO is one of the most important online marketing strategies available to businesses today; like national SEO, it’s a cost-effective way to generate more […]
June 19, 2015

How to Diagnose a Stagnant SEO Campaign

In theory, an SEO campaign should yield consistent, predictable returns on web traffic. The longer and more consistently invest in your strategy, the greater traffic […]
June 18, 2015

How to Conduct Original Research on a Tight Budget

Original research is one of the most valuable foundational pillars you can have in a content marketing program. Because it’s original, it’s automatically unique, and […]
June 17, 2015

3 Practical Exercises for Perfecting Your Brand Voice

Brand voices are tricky things—most content marketers realize their company’s brand voice is important, but few can actually describe that brand voice in a meaningful […]
June 16, 2015

The New Entrepreneur’s Guide to Online Brand Building

Starting a business isn’t easy. On top of all the ideation, business development, fundraising, process establishing, hiring, and sales work, you also have to build […]
June 15, 2015

The 7 Types of Online Readers (and How to Write for Them)

There’s no question that the Internet and social media have changed the way we consume media forever. There is an infinite amount of information available […]
June 14, 2015

The 5 Most Aggravating Problems Search Marketers Face

Search marketers have been enjoying a relatively golden age of organic lead generation on the web. Hell, search marketers weren’t even around 20 years ago […]
June 13, 2015

Are "Nearby Business" Ads Threatening Local SEO?

Google advertisements have been around since, well, Google itself, and businesses have been taking advantage of them in every iteration they’ve seen. From the off-hand […]