Bloom: A Content Marketing Blog

June 12, 2015

7 Ways You Need to Use LinkedIn for Your Business

LinkedIn isn’t exactly an underdog in the social media world. It has more than 364 million users in dozens of different countries, making it one […]
June 11, 2015

7 Essential Brand Qualities That Resonate With Customers

Building a brand is the first step in establishing a dominant online presence. Your brand, your corporate identity, should be the consistent center of every […]
June 10, 2015

Why Paywalls Could Change Content Marketing Forever

For some avid online readers, paywalls are a scary threat, but for many writers and publishers, they’re a beacon of hope for the future. Currently, […]
June 9, 2015

Is Facebook Developing Its Own Search Engine?

Tech giants are never satisfied. They’re always adding new features, new products, and new services to gradually expand their respective empires and make life easier […]
June 8, 2015

How to Build Your Online Authority From the Ground Up

Online authority is the keystone for a variety of different marketing strategies. When your algorithmically determined domain authority is higher, you’ll rank higher in search […]
June 7, 2015

Applebot, Siri, and Apple Map Changes: Is Apple Challenging Google?

Apple and Google have been rivals for years, even though until recently, they haven’t had much reason to compete with each other. Google was all […]
June 6, 2015

7 Reasons Why Local SEO Should Be Your Top Priority

Local SEO has caught the attention of search marketers everywhere. By optimizing your site for a geographic location, you can ensure more visibility for your […]
June 5, 2015

5 Strategies for Using Instagram for SEO and Web Traffic

With more than 200 million worldwide users and a growing circle of influence in younger generations, Instagram has easily become one of the most important […]
June 4, 2015

3 Ways to Get More Referral Traffic From Your Guest Posts

Guest posting is still one of the greatest online marketing strategies around. It passes domain authority to your site and helps increase your ranks in […]
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