Bloom: A Content Marketing Blog

May 25, 2015

How to Move Your Business Without Disrupting Your Local SEO

In most scenarios, preparing your business for a move to a new location is a sign of success. Maybe you’ve outgrown your old location, maybe […]
May 24, 2015

Content Marketing 101: Everything You Need to Launch Your First Campaign

You know that content marketing is important. You realize the benefits it holds for your search ranking, your brand’s reputation, your user retention, your propensity […]
May 23, 2015

5 Big Threats to SEO and How to Prepare Against Them

People have been claiming that the “death” of SEO is right around the corner since… well, since SEO began. When Google started cracking down on […]
May 22, 2015

7 Reasons Your Inbound links Aren’t Increasing Your Rank

Despite Google’s insistence that link building isn’t a good way to increase your rank and regular naysayers warning that traditional link building is either useless […]
May 21, 2015

5 Social Media Strategies Exclusively for B2B Marketers

Social media marketing has been met with mixed reception since its emergence as a potentially viable marketing strategy for the modern age of communication. Some […]
May 20, 2015

Why Local Reviews Are Your Greatest SEO Weapon

There are tons of ways you can build your rank in Google. So many, in fact, that many entrepreneurs are overwhelmed by the strategic burden […]
May 19, 2015

How Search Queries Have Changed in the Past Five Years

  The world of online search is always evolving, and as marketers, we’re often paying attention to the changing technology of systems as an indication […]
May 18, 2015

How to Optimize Your URLs for SEO

URLs are one of the most important elements of online navigation. They tell web browsers where to go and clue users in to the type […]
May 17, 2015

How to Increase Reader Loyalty Through Simple Content Changes

Reader loyalty is a big deal. Without it, you may have short spikes of incoming traffic and brief periods of increased readership, but your traffic […]