Bloom: A Content Marketing Blog

May 16, 2015

3 Basics of Content Marketing Even Experts Miss

Content marketing is one of the most universally useful and practical marketing strategies available today. It can help align your brand under one image, rank […]
May 15, 2015

7 Bad Content Writing Habits to Eliminate Now

As a content writer for a marketing campaign, you’ll find that your skills gradually improve over time. The more articles you write, the better you […]
May 14, 2015

7 Free Tools to Use in Your Content Marketing Strategy

It’s almost impossible to execute a full-scale content marketing strategy without a little help. Whether that help comes in the form of a team, a […]
May 13, 2015

Why Too Many Topic Keywords Can Kill Your SEO Strategy

In many ways, “more is better” is an ideology that dominates the SEO world. If you have more high-quality links pointing to your domain, you’ll […]
May 12, 2015

Mobilegeddon Is Here: How to Tell If You’ve Been Hit

For weeks, we’ve been hearing about “Mobilegeddon,” the April 21st Google update purportedly designed to punish tens of thousands of sites that haven’t yet optimized […]
May 11, 2015

Is Guest Blogging for SEO Still a Good Strategy?

Guest blogging was once one of the most useful—and one of the most popular—strategies for SEO. The basic idea behind guest blogging is simple; you […]
May 10, 2015

How to Write More Exciting Content for Your Industry

Let’s face it. Some industries are more boring than others. Sexy industries, like technological development, are naturally more thrilling to write about and publicize than […]
May 9, 2015

How to Use Twitter Lists to Your Advantage in Marketing

Twitter is one of the most popular social media platforms around today, and it’s also one of the most useful for marketers. While the platform […]
May 8, 2015

5 Tricks to Generate Content Ideas

Coming up with great content ideas is one of the most important—and yet one of the hardest—parts of any content marketing strategy. Your topics serve […]