Bloom: A Content Marketing Blog

May 7, 2015

7 SEO Strategies for Entrepreneurs on a Tight Budget

Search engine optimization (SEO) is a relatively cost-efficient strategy. You aren’t paying directly for advertising exposure, like you would with traditional print or PPC ads, […]
May 6, 2015

Will Europe Force Google to Disclose Its Search Algorithm?

Last week, the upper house of parliament in France voted in support of a new amendment to a proposed piece of economic legislation that would […]
May 5, 2015

Why You Should Be Using Interviews in Your Content Marketing Campaign

Interviews seem like the type of content reserved for journalists, reporters, or similar professionals. After all, when we hear the word “interview,” we either think […]
May 4, 2015

The 7 Best Types of Content to Share on Social Media

Social media marketing depends on content as a type of fuel to drive interactions and increase follower counts. While social-exclusive, text-based updates can be effective, […]
May 3, 2015

How to Make LinkedIn Your Content Marketing Secret Weapon

There are many platforms for taking your content and publishing it to increase its visibility and potential impact. In addition to marketing your content through […]
May 2, 2015

7 Ways Bad Content Can Work Against You

By now, everyone in the online marketing community knows that content is a good thing, and lots of content is a better thing. The more […]
May 1, 2015

How SERPs Will Evolve in the Next Decade

Search engine results pages (SERPs) have driven much of our goals and understanding of SEO. Because the general structure of SERPs have remained relatively consistent, […]
April 30, 2015

4 Types of Research That Should Drive Your Content

Content marketing is designed to target a specific audience, be utilized in a specific context, and achieve a specific goal (or goals). Because those interrelated […]
April 29, 2015

Why Focusing on SEO Is Ruining Your Content Strategy

SEO and content marketing are two tightly interconnected strategies—the more high-quality content you push out, the higher you’ll rank in search engines, and the higher […]