Bloom: A Content Marketing Blog

April 28, 2015

How Risky Is Your Backlink Profile?

The strength of your backlink profile is going to dictate the eventual success or failure of your overall link building campaign. With a strong, diversified […]
April 27, 2015

Is It Still Worth Being on Google Plus?

Just a few years ago, if you asked any search marketer what they thought about the future of social media marketing and SEO’s dynamic relationship, […]
April 26, 2015

How to Use Moz’s Spam Analysis to Test Your Links

Anyone who’s engaged in link building for SEO in the past few years can tell you the biggest—and most important—concern of the strategy: getting penalized […]
April 25, 2015

What Your Follower Behavior Tells You About Your Social Marketing Campaign

Social media marketing can be a difficult strategy to quantify. Many marketers have completely abandoned it, believing that there’s no way to objectively determine the […]
April 24, 2015

7 Online Marketing Lessons to Learn From Google’s Update History

Google’s history of algorithm updates has been both a blessing and a curse for the marketing world. With every iteration of their increasingly sophisticated algorithm, […]
April 23, 2015

How to Optimize a Brand Name for Search Engines

Creating a brand name can be tough, and it’s even tougher to come up with one that’s friendly for search engines. Obviously, when someone searches […]
April 22, 2015

The Difference Between Natural and Unnatural Links

Link building has been the subject of heavy scrutiny lately. Between advancing iterations of Google’s link-judging Penguin update and some scathing comments from Google’s own […]
April 21, 2015

How to Use Buyer Personas When Crafting Your Content

When writing content, too many marketers and writers look inward; they think about the knowledge they have in their industry and how best to communicate […]
April 20, 2015

How to Use Analytics to Audit Your Content Strategy

Content strategies require careful ongoing attention to be successful. No company that has become successful in content marketing has done so from day one. Instead, […]