Bloom: A Content Marketing Blog

April 19, 2015

7 Tips for Writing Effective Meta Descriptions

Meta descriptions are almost invisible. They’re only seen by search engine bots and by incoming users who see your content on SERPs, so many webmasters […]
April 18, 2015

5 Common Mistakes That Could Ruin Your Local SEO

Success in local SEO is reliant upon a vast network of interconnected strategies. Your onsite content, offsite links, local profiles, user reviews, and social presence […]
April 17, 2015

7 Roles Your Content Marketing Team Needs to Perform

Content marketing is about more than just writing content. In order to be effective, your content needs to start with a strong foundation, be executed […]
April 16, 2015

Mobilegeddon Is Almost Here: Are You Ready?

By now, you’ve probably heard plenty about the incoming April 21st update being colloquially referred to as “Mobilegeddon.” While Google has been in the business […]
April 15, 2015

The Pros and Cons of PPC Marketing in 2015

Pay-per-click advertising has been a staple of the digital marketing world for a number of years, but as a medium, it’s changed significantly in the […]
April 14, 2015

How to Find Page Errors with Webmaster Tools

You’ve done all the upfront work for your SEO campaign. You’ve carefully designed your navigation and internal pages so that your users have the best […]
April 13, 2015

How to Find New Targets for Long Tail Keywords

Traditional keywords are remnants of an obsolete strategy. In older days of SEO, it was possible to pick out a handful of short keywords and […]
April 12, 2015

How to Earn Higher Authority Backlinks With Content

The traditional methods of building links are no longer effective. Old-fashioned strategies, like posting links randomly on external sites in batches, can now be easily […]
April 11, 2015

Google’s Vision of the Future of Mobile

Google is the reigning champion of the Internet. Whatever moves the company makes toward new technologies, new products, or new online policies, the rest of […]