Bloom: A Content Marketing Blog

April 10, 2015

7 Tips for Building a Personal Brand on LinkedIn

Personal branding is becoming more important for practically every digital marketing channel, from SEO to social media marketing. People are constantly bombarded with advertising, leading […]
April 9, 2015

3 Rules for Setting Realistic SEO Goals

Search engine optimization is an increasingly popular strategy. Once confined to the realms of tech-based companies and major corporations with sizable budgets and dedicated departments, […]
April 8, 2015

Why Google and Twitter Are Joining Forces

Google and Twitter recently closed a deal that will allow Google to include the body content of tweets in its search results. Previously, Google was […]
April 7, 2015

The 3 Main Approaches to SEO

SEO is a big world, stretching across multiple online marketing strategies to become unified in a single, focused campaign. From onsite optimization and ongoing content, […]
April 6, 2015

How to Tell Whether Your Content Is Working

You’ve already got a content marketing program in place. You may have been at it for a week, a year, or even longer, but you’re […]
April 5, 2015

How to Get Your Whole Team Involved in Content Marketing

In order to be effective, content marketing requires a significant amount of time and a bulletproof strategy to make sure it’s executed properly. In most […]
April 4, 2015

How to Get Great Reviews Without Violating Yelp Terms of Service

Local SEO is a big deal these days. There’s less competition on a local level than on a national level, which means it’s easier for […]
April 3, 2015

How to Build Links Without Penalties in 2015

Link building has been under significant scrutiny under the past few years. New iterations of Google’s now-infamous Penguin update have been rolling out annually since […]
April 2, 2015

7 Common Marketing Mistakes New Entrepreneurs Make

Entering the world of entrepreneurship leaves you vulnerable to countless mistakes. You may have a great idea, a great plan, and a dedication to seeing […]