Bloom: A Content Marketing Blog

April 1, 2015

7 Hacks to Get More Shares on Social Media

Building a strong social media presence can improve your brand awareness, increase traffic to your site, and eventually result in far more paying customers for […]
March 31, 2015

7 Rules of Community Building in Social Media

Successful social campaigns are about more than just getting online and posting information. While social media platforms often make for great content syndication channels, your […]
March 30, 2015

7 Tricks to Make Your Content More Interesting

Content rests at the heart of most of your branding and marketing strategies. It’s a perfect platform to build and exercise your brand voice, it […]
March 29, 2015

How to Find Great Press Release Topics Every Week

Writing regular press releases is a valuable strategy. Because you’ll be mentioning your company news, you’ll get more brand visibility and more attention. Because you’ll […]
March 28, 2015

How to Write Great Offsite Content for Link Building

Link building has been under much scrutiny lately. Between Google’s Penguin update, which overhauled the way the search engine views offsite links, and John Mueller’s […]
March 27, 2015

Where to Share Your Content for Local SEO

Local SEO has always been a big deal for local companies, and now more than ever it’s vital for businesses to get involved. Local SEO […]
March 26, 2015

6 Types of Businesses That Desperately Need SEO

Search engine optimization has undergone many phases in its evolution. Originally perceived to be a niche, tech-heavy strategy only for online-exclusive brands, SEO today is […]
March 25, 2015

How to Improve Your Onsite Search Functionality

Onsite searches can be highly valuable for improving your user experience, helping you understand user needs and behavior, and ultimately facilitating conversions on your site. […]
March 24, 2015

Is Google Using Information Accuracy to Rank Sites?

It’s well known that Google puts its users first when it comes to calculating search ranks. Domain authority, a measure of a site’s merit or […]