Bloom: A Content Marketing Blog

March 23, 2015

Why Your Facebook Likes Dropped and Why It Doesn’t Matter

If you’re like many companies on Facebook, you may have noticed recently that your total number of “likes” has dropped. It could be one like, […]
March 22, 2015

How to Increase Authority for New Domains

Authority is arguably the most important factor responsible for your SEO campaign. If your domain is considered authoritative, you’ll have a much easier time ranking […]
March 21, 2015

8 Characteristics That Get Content Shared

Shareability is an important quality for modern content, and it’s only going to become more important. Shareable content tends to circulate easily; once syndicated on […]
March 20, 2015

7 Ways to Better Understand Your Audience

Your audience is the most significant factor in determining the success of your inbound marketing campaign. If you understand your audience well and give them […]
March 19, 2015

5 Types of Social Media Users and How to Use Them

  Social media marketing starts with something logical and mathematical: a formalized posting plan, complete with an outline of your brand personality and the types […]
March 18, 2015

5 Steps to Auditing Your Content Marketing Strategy

Whether you’re not getting the results you were anticipating or you’re just trying to reevaluate your brand’s direction, a content marketing strategy audit is invaluable […]
March 17, 2015

8 Ways to Use Old Content in New Ways

It can be tough to come up with new ideas for content to fuel your inbound marketing campaign. Google and your users love to a […]
March 16, 2015

10 Ingredients of a Great Subject Line for Email Marketing

Email marketing is alive and well. In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue […]
March 15, 2015

Why Working With Your Competitors is Good for Local SEO

There’s one main idea driving the motivation to market and advertise your business: getting more visibility. And in most cases, that means gaining more visibility […]