Bloom: A Content Marketing Blog

March 14, 2015

Is It Still Important to Optimize Images for SEO?

Images are a big part of your website, and optimizing them for SEO has long been an important strategy. In the old days, stuffing your […]
March 13, 2015

How to Get Around the Google Knowledge Graph

The Google Knowledge Graph is an impressive and relatively new feature, but it has many search marketers fearing for the long-term relevance of their jobs. […]
March 12, 2015

How to Build Authority Without Building Links

In order to get your website found in search results, you need to have a high domain authority. The higher your domain authority is, the […]
March 11, 2015

The Pros and Cons of Outsourcing Your Link Building Strategy

Link building is an important part of the SEO process. When Google evaluates the authority of a given domain, it takes your offsite presence into […]
March 10, 2015

How to Use Social Bookmarking for an SEO Campaign

Social bookmarking is a strategy that builds a reference point for your website (or your content) on the web, making it available to the public […]
March 9, 2015

How to Tell if There Is Duplicate Content on Your Site

Duplicate content is bad. Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers […]
March 8, 2015

How to Get Backlinks From Major News Sources

There’s one solid rule in the modern world of link building; quality matters more than quantity. While in the old days of SEO, building lots […]
March 7, 2015

6 Ways to Engage With Online Influencers

Put simply, online influencers are professional celebrities who work in a specific niche. While typically these influencers are individuals sporting a personal brand, it’s not […]
March 6, 2015

5 Social Media Platforms You Never Considered for Marketing

You’re probably already on social media for your business in some form. Whether that just means you’ve claimed your company’s Facebook page, or you’re posting […]