Bloom: A Content Marketing Blog

March 5, 2015

5 Great Citation Tools for Local SEO

Local citations are critical for a successful local SEO campaign, but they can sometimes be a pain. If you’re working with a tight budget, limited […]
March 4, 2015

Why There’s No Whitelist for Penguin or Panda

During the SMX Conference, representatives from both Google and Bing revealed the existence of “whitelists,” which are essentially exemption-based lists that compile domains and prevent […]
March 3, 2015

Why All Startups Should Focus on SEO and Content Marketing

Inbound marketing is all the rage. Writers, business owners, and professional marketers everywhere have tried to cash in on the strategy and have professed the […]
March 2, 2015

The Difference Between Clever SEO and Link Schemes

Link building strategies require a delicate balance. In order to earn more authority for your domain, you’ll have to engage in some kind of link […]
March 1, 2015

Is Google Easing up on the War Against Link Building?

The war against link building has been going on for years now. Starting in the mid-to-late 2000s, Google began an initiative, cracking down on shady […]
February 28, 2015

How Fortune 500 Companies Handle Their SEO

Search engine optimization (SEO) has been a popular strategy for businesses of all shapes and sizes. Because companies can decide whether to take the time […]
February 27, 2015

How Changing Technology Influences SEO

In some ways, Google remains pretty consistent with its algorithm updates. Though major updates like Panda and Penguin have shaken up search rankings and caused […]
February 26, 2015

10 Common Questions About SEO on WordPress Sites

WordPress sites are some of the most popular options for small business owners because of their affordability and ease of use. Thankfully, they’re also set […]
February 25, 2015

Why Very Long Articles Can Hurt Rankings and Engagement

You’ve heard it before; content is king, and the more content you have, the better. Be careful how you interpret this. More content is almost […]