Bloom: A Content Marketing Blog

February 15, 2015

How Super Bowl Searches Revealed Bing’s Knowledge Graph Rival

Bing has been closing the gap between its search engine’s capabilities and those of its dominant rival, Google, for the past several years, and the […]
February 14, 2015

7 Secrets to Writing Great Copy for Paid Search Ads

Paid search has taken a lot of criticism lately. Rising competition and rising prices in Google AdWords is making PPC advertising less cost effective than […]
February 13, 2015

7 Content Hacks That Can Make You a Better Writer

Improving your own writing can be a challenge, especially if you already have a system for how, when, and why you write your posts. Experienced […]
February 12, 2015

5 Types of Written Content You Need Other Than a Blog

Content is king, and that’s unlikely to change anytime soon.Through content marketing, businesses can improve their online reputation by appearing more authoritative, attract new customers […]
February 11, 2015

10 Types of Social Media Posts That Convert Followers to Customers

There is a wide range of opinions on the practicality of social media marketing. There are the social media loyalists, who insist that social media […]
February 10, 2015

15 Ways to Keep Visitors on Your Website for Longer

Visitor behavior can dictate the ultimate success or failure of your website. The amount of traffic you receive does play a role in the amount […]
February 9, 2015

Can Sponsored Guest Blog Posts Hurt Your Rankings?

There are many guest post strategies businesses can use to improve their online visibility. Guest posting on an external site can pass page rank to […]
February 8, 2015

Can You Be Penalized for Building Affiliate Links?

Affiliate links can be a valuable opportunity, both for the website trying to host the links and the website trying to earn traffic from them. […]
February 7, 2015

The Ultimate Guide to Content Marketing Conversion Optimization

Content marketing is a valuable strategy for many reasons: among them, it’s responsible for increasing your ranks in search engines, it builds your brand reputation, […]
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