Bloom: A Content Marketing Blog

January 19, 2015

How to Use Trending Topics in Your Search Campaign

Most companies incorporate strategies to improve their visibility online, most notably through social channels and search engine optimization (SEO). Through conventional, self-sufficient strategies, it’s possible […]
January 18, 2015

How an Outdated Sitemap Can Seriously Throttle Your Rankings

Sitemaps are a critical and often overlooked element of your site structure, and they play a crucial role for search engines looking to index information […]
January 17, 2015

10 Tips for Finding Topics People Want to Read

There’s no single secret that can lead you to a great content marketing strategy. Your writing needs to be consistent, valuable, and in line with […]
January 16, 2015

5 WordPress Plugins to Help Create a Mobile Friendly Website

Optimizing for mobile is a necessity. The rise in popularity of mobile devices, including smartphones and tablets, is shifting the landscape of search and user […]
January 15, 2015

3 SEO Strategies to Abandon in 2015

2014 was a volatile year for search engine optimization. It bore witness to the release of the Pigeon Update, which almost completely overhauled Google’s local […]
January 14, 2015

The Penalty-Proof Way to Build Backlinks

Ranking penalties, as the result of Google algorithm updates, have plagued search marketers and webmasters since the search engine got serious about defeating spam back […]
January 13, 2015

The True Value of a Blog Comment

Hopefully, blog comments are already a part of your offsite SEO strategy, or at least a part of your overall online reputation marketing strategy. It […]
January 12, 2015

The Beginner’s Guide to Google Webmaster Tools

Google Webmaster Tools is one of the most useful services on the web for any webmaster, and it’s completely free to use and access. The […]
January 11, 2015

The Definitive Guide to Mobile SEO

As mobile devices like tablets, smartphones, and (now) smart watches start to overtake home computers in popularity, optimizing your site for mobile searches is becoming […]