Bloom: A Content Marketing Blog

January 10, 2015

Facebook, Twitter, and LinkedIn: Which Drives The Most Traffic?

There are dozens of popular social media platforms out there, each with its own advantages, disadvantages, and unique niche audience. Choosing which platforms to include […]
January 9, 2015

How Poor SEO Can Contribute to Lost Sales

Search engine optimization (SEO) isn’t all the same. There are a set of simple strategies, which, when executed together, can result in your website ranking […]
January 8, 2015

How Effective Is Yext for Local SEO Campaigns?

Local SEO is a strategy ripe with opportunities, but for many local business owners, it is a challenging and confusing set of tactics. In order […]
January 7, 2015

6 Ways to Use Someone Else’s Blog for Your Own Gain

The number of free resources available to business owners looking to improve their online visibility is astounding. There are free integrations and data aggregation platforms, […]
January 6, 2015

5 Psychology Studies that Provide Insight for Social Marketing

Social media marketing is a new field, and as such it’s been met with many differing opinions. Some view it as a fad while some […]
January 5, 2015

6 Strategies to Optimize Text for Click-Throughs

If you’re managing an active online presence, the more traffic you can get to your site, the better. Finding ways to drive more clicks and […]
January 4, 2015

How Frequently Does Penguin Update on Average?

The Penguin update has been making waves for the search engine community since its introduction back in 2012, but the seemingly irregular intervals of updates […]
January 3, 2015

How to Make Your Job Easier as a Social Media Manager

The life of a social media manager is a hectic one. You’re responsible for monitoring, managing, and measuring the growth of your entire company’s social […]
January 2, 2015

The Ultimate Guide to Leveraging Video Marketing for Websites

Video marketing, the art of creating and syndicating videos in order to generate more brand visibility and traffic, is becoming less of a novelty and […]