Bloom: A Content Marketing Blog

December 26, 2014

Psychological Principles That Dictate Your Followers’ Behavior

Social media marketing isn’t about playing around on Facebook and hoping to get some new sales out of the deal. It’s about building and implementing […]
December 26, 2014

Pre-Panda SEO Strategies to Never Use Again

The Panda update first started rolling out back in 2011, and when its algorithm changes took effect, it turned the world of SEO on its […]
December 25, 2014

How to Turn Your Social Media Presence Into a Customer Service Platform

By now, most businesses have some sort of social media presence. Some have just claimed their profiles and hoped for the best, while others have […]
December 25, 2014

8 Design Changes That Can Improve Your Blog’s Conversion Rate

Your blog is the heart of your content marketing campaign, and as such it’s responsible for producing the greatest impact on your audience and the […]
December 24, 2014

5 Signs It’s Time to Reboot Your Blog

Blogs are like living organisms, providing the foundation of your content marketing strategy and needing attention and nurturing in order to grow. Like living things, […]
December 24, 2014

4 Types of Traffic to Measure for Your Site

For most online marketers, web traffic is everything. The more web traffic you can earn, the more visibility your products you’ll get, the more conversions […]
December 19, 2014

The Ultimate Guide to Measuring and Analyzing ROI on Your Content Marketing Campaign

December 16, 2014

How Facebook Could Be Stifling Google’s Growth

For years, we’ve collectively recognized Google as the biggest name in the Internet. They’re responsible for refining—and some would say perfecting—the course of online search. […]
December 15, 2014

How AB Tests Can Fix Your Campaign Before It Goes Live

Marketing campaigns are not stagnant entities, or rather, they shouldn’t be. If they’re going to be effective, they need near-continual refinement and adjustment in response […]