Bloom: A Content Marketing Blog

December 14, 2014

Determining Your Goals: Conversion or Engagement?

When running an online marketing campaign, the best-case scenario is generating lots of traffic, building immense brand loyalty, and then funneling all your traffic into […]
December 13, 2014

10 Strategies to Build Ranks Without Keywords

Keywords are dead in the water. Search engine optimization (SEO) used to be synonymous with keyword optimization, the process of including targeted keywords at a […]
December 12, 2014

10 Questions to Ask Your Users About Your Content Marketing Strategy

Content marketing strategies aren’t something to just post and forget about—they are living entities that must be nurtured and improved over time. Audience tastes, competition […]
December 11, 2014

7 Elements of Identity to Consider for Your Brand

Your company’s brand is, in effect, your company’s identity. Collectively, the elements of your brand are what your customers will come to recognize as the […]
December 10, 2014

5 Strategies to Find Compelling Stories for Your Brand

Brand storytelling is exactly what it sounds like: using narrative structures to support and build the reputation of your brand. As a facet of your […]
December 9, 2014

Questions and Answers for Greater Search Visibility

SEO is a cost-efficient, valuable strategy, but every business in the world with an online presence knows it. It’s a competitive landscape out there, and […]
December 8, 2014

What Happened to My Rank? 5 Reasons Your Keyword Ranking Dropped

It’s happened to everyone at some point. You take a snapshot of your current keyword rankings and discover, to your horror and confusion, that you’ve […]
December 7, 2014

How to Measure Objective Results of Your Content Marketing Campaign

Content marketing rose quickly in popularity once it became a buzzword, but it also earned a negative reputation because of its assumed inability to be […]
December 6, 2014

How to Budget for Paid Advertising in 2015

Paid advertising has taken a backseat to inbound marketing over the course of the past decade, as marketers realized the power and cost efficiency of […]