Bloom: A Content Marketing Blog

April 27, 2016
How Do Click-Through Rates Affect Search Ranks?

How Do Click-Through Rates Affect Search Ranks?

For as long as SEO has been around, search optimizers have debated how much “user experience” factors into a search rank. According to some data, […]
April 26, 2016
5 Ways Search Is Becoming More Personalized (and How to Adapt)

5 Ways Search Is Becoming More Personalized (and How to Adapt)

Search is facing yet another revolution, and this one has everything to do with the individual. When Google first launched, every user in the world […]
April 24, 2016
Why Community Is the Most Important Element in Social Media

Why Community Is the Most Important Element in Social Media

In the world of social media marketing, there are a number of independent elements that can make your campaign successful. But when most marketers think […]
April 23, 2016
The Future of On-site SEO (in 2016 and Beyond)

The Future of On-site SEO (in 2016 and Beyond)

SEO is always in a state of fluctuation, but most of the updates and changes we pay attention to are ones that affect some small […]
April 22, 2016
How to Use Google Analytics to Audit Your Content Strategy

How to Use Google Analytics to Audit Your Content Strategy

It’s not enough to merely have a content marketing strategy. No matter how perfectly thought-out your approach was, how brilliant your tactics are in theory, […]
April 21, 2016
9 Ways to Make Your Mobile Site Faster for SEO

9 Ways to Make Your Mobile Site Faster for SEO

By now, you realize the importance of optimizing a site for mobile. You have a responsive design implemented, and you’ve used Google’s mobile-friendly checker tool […]
April 17, 2016
Why Did Google Update Search Quality Raters Guidelines?

Why Did Google Update Search Quality Raters Guidelines?

Google’s “Search Quality Raters” guidelines (henceforth shortened to SQR guidelines) are something of a holy document in the SEO community. We live in a world […]
April 16, 2016

What’s Google’s Plan for the Future of Online Reviews?

Google is, inarguably, the most powerful influencer in the tech world, being the sole provider of more than 3.5 billion searches per day and offering […]
April 15, 2016

What Are the Common Reasons Clients Leave Their SEO Agency?

As an SEO agency, you’re going to thrive on client retention. The cost of acquiring a new client is far more than simply retaining one […]
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