Bloom: A Content Marketing Blog

December 5, 2014

7 Reasons to Build a Landing Page for Your Content Marketing Strategy

Content marketing strategies demand multiple mediums and multiple outlets in order to be effective. Too many content marketers rely on a traditional, basic structure, writing […]
December 4, 2014

5 Steps to Start a Content Marketing Strategy from Scratch

You’re behind the times, and you probably already know it. Maybe you were reluctant to start a content marketing campaign because you were concerned it […]
December 3, 2014

5 Predictions We Have for SEO in 2015

Search engine optimization (SEO) is always on the move, trying to keep up with the technological and cultural changes fronted by Google, Apple, Microsoft, and […]
December 2, 2014

When and How to Perform a Link Quality Audit

Link building is still a viable and necessary strategy for SEO. External links pointing to a domain pass authority to that domain, and the more […]
December 1, 2014

What’s Next After Panda, Penguin, and Pigeon?

Google likes to keep search marketers on their toes. Its search engine algorithm, kept top secret, has evolved gradually over the course of more than […]
November 30, 2014

SEO in 2015: What to Expect

2014 is coming to an end, and search marketers are already looking forward to the changes on the horizon for the upcoming year. Tech giants […]
November 29, 2014

How to Analyze User Behavior on Your Site for Better Conversions

Conversions are the bottom line for most online businesses. Search engine optimization can get you traffic, social media marketing can strengthen your brand relationships, and […]
November 28, 2014

20 Twitter Hacks to Improve Clicks

Twitter has become one of the most popular social media networks, and as a result, it’s become one of the best platforms for online marketers […]
November 27, 2014

5 Ways Smart Watches Could Impact Local Search

Smart watches have been on the horizon for years, sometimes seeming like a joke and other times seeming like the next big thing. Now that […]