Bloom: A Content Marketing Blog

November 17, 2014

How to Turn an Average Reader Into a Brand Loyalist

If you’re like most content marketers, your business depends on successfully building a readership, then turning a portion of that readership into loyal customers. Writing […]
November 16, 2014

How to Diagnose Your Low Conversion Problem

Conversions are the key to online sales success, serving as the gateway between an interested party and one just passing by. Conversion rates are the […]
November 15, 2014

Building an Effective Social Strategy for E-Commerce Sites

Social media is your brand’s best friend. When done correctly and consistently, social media engagement can improve your brand’s reputation, drive new traffic to your […]
November 14, 2014

10 Reasons Why Google Isn’t Indexing Your Site

It doesn’t happen often, but when it does, it feels devastating. If you’re going to get any organic traffic from online searches, you need to […]
November 13, 2014

7 Brand Storytelling Strategies for Better Engagement

Brand storytelling has been a strategy for far longer than it’s been a buzzword, but the technological characteristics of the modern era—namely, blogging, social media, […]
November 12, 2014

5 New Content Mediums to Add to Your Marketing Efforts

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from […]
November 11, 2014

What the "Pirate Update" Means for the Search World

Google has taken a firm stance on Internet-related piracy in a recent algorithm filter it rolled out this past week. Known colloquially as the “pirate […]
November 10, 2014

The Right Way to Respond to Online Comments

Online comments are a reality of doing business. Whether you invite those comments or not, you’re going to need to respond to them if you […]
November 9, 2014

Emoji Based Searches: What Is Bing Thinking?

Bing recently unveiled a new feature of its surprisingly-competitive search engine for English-language customers: the ability to search using emoji. While traditional searches have relied […]