Bloom: A Content Marketing Blog

October 21, 2014

Your Guide to Building a Consistent Brand Voice for Content Marketing

By this point, you’ve heard about brand voice and the role it plays in content marketing campaigns. When most people think of a brand, they […]
October 20, 2014

How to Turn a PR Disaster Into an SEO Benefit

It doesn’t matter how hard you try to avoid one or mitigate the effects of a questionable incident. Eventually, your company will likely face some […]
October 19, 2014

How One Company Committed Ranking Suicide for Positive PR

SEO is a strategy founded on logic; give your customers a great experience and comply with a handful of best practices, and you’ll rank higher […]
October 18, 2014

8 Changes You Need to Make After Panda 4.1

After four months of silence on the Google Panda front after May’s Panda 4.0 update, the next iteration of Panda is here. Referred to as […]
October 17, 2014

The Anatomy of a Perfect Social Media Posting Schedule

Social media marketing requires careful attention to detail, and a posting schedule that keeps your followers interested without annoying or alienating them. It’s a tough […]
October 17, 2014

Webinar: How to Create Content Your Audience and Search Engines Will Love

In August 2014, Lexis Nexis and AMA teamed up with AudienceBloom CEO Jayson DeMers to present this Webinar for over 1,000 registrants across the marketing […]
October 16, 2014

Learn by Example: 5 Social Media Triumphs and 5 Disasters From Major Brands

Many companies have adopted a social media strategy, plunging headfirst into an interactive marketing presence but without much strategy or forethought. These companies often find […]
October 16, 2014

The Definitive Guide to Social Media Marketing

An Overview of the Social Media Marketing eBook You know that social media marketing is important, but do you know what it takes to make […]
October 15, 2014

8 Brainstorming Tactics for New Content Marketing Ideas

One of the hardest parts of any content marketing program is coming up with enough new ideas to keep your content engine running. The sheer […]