Bloom: A Content Marketing Blog

October 15, 2014

How Google Determines Search Results [Infographic]

Google’s algorithm is more sophisticated than ever, and its secrets have been the focus of thousands of hours of research and testing. After all, if […]
October 14, 2014

How to Find and Remove Bad Links Pointing to Your Site

Link building is an essential part of any SEO campaign. Onsite strategy revolves around producing relevant, engaging content on a regular basis while ensuring your […]
October 13, 2014

6 Metrics That Define Your Site’s Average User – and How to Learn From Them

Understanding your audience is the key to creating a great user experience and building the reputation of your brand. A few decades ago, the only […]
October 12, 2014

Could This Be the End of Google+?

Ever since it was first launched, Google+ has lagged in popularity, especially in comparison to its biggest rival, Facebook. As of 2014, Facebook had 1.28 […]
October 11, 2014

10 Unique Ways to Get Positive Reviews for Your Local Business

Positive online reviews have become much more significant in the domain of local SEO, especially after Google’s Pigeon update shook up the priorities of local […]
October 10, 2014

Why Germany Is So Desperate to Uncover Google’s Search Algorithm

German justice minister Heiko Maas recently demanded that Google reveal its search algorithm. Unfortunately for him, and for the people of Germany, that’s simply never […]
October 9, 2014

5 Steps to Responding to a Social Media Catastrophe

Social media is a fickle world, and popularity isn’t always a positive quality. No matter how careful you are or how dutifully you nurture positive […]
October 8, 2014

The Pros and Cons of Facebook Advertising in 2014

Social media marketing can be defined in several different ways. For some companies, that means using social networking sites to build brand awareness and cultivate […]
October 7, 2014

The Post-Hummingbird Checklist to Audit Your Content’s Quality

You need good content for two main reasons: to make your readers happy, and to make Google happy. Since Google is only happy when your […]