Bloom: A Content Marketing Blog

September 20, 2014

The 10 Top Mistakes of Facebook Marketers

When most people think of social media marketing, they immediately think of Facebook. There’s a good reason for it, since Facebook is the largest social […]
September 19, 2014

How to Create a Content Series that Keeps Your Readers Hooked

Content creation requires consistent development of interesting content, which can be overwhelming for some content marketers. Coming up with ideas that are unique and executing […]
September 18, 2014

Why Site Navigation Matters for SEO

Site navigation seems like something you shouldn’t have to think about, but its importance to search engine optimization (SEO) is often underestimated. Your main goal […]
September 17, 2014

The Future of Semantic Search and What It Means for Content Marketing

Content marketing seems to have stabilized over the past few years. Originally, as part of an SEO strategy, content was solely intended to be a […]
September 16, 2014

Think Outside the Rank: 5 Metrics That Truly Matter to Your SEO Campaign

It’s impossible to determine whether or not a marketing campaign is effective unless you measure the results and experiment. Search engine optimization (SEO) has always […]
September 15, 2014

15 Actionable Ideas to Improve Your Local SEO

Local SEO is a confusing topic for many local business owners. While certain SEO fundamentals, like maintaining a regular and high-quality content strategy, still apply […]
September 14, 2014

Are Bing and Yahoo Worth Considering for Organic Search Traffic?

When you start talking about SEO, most people naturally assume you are talking about Google. Google dictates the major changes in the industry with its […]
September 13, 2014

10 Engagement Strategies to Win Followers on Facebook and Twitter

Entrepreneurs all over the country are finally starting to see that having a presence on major networking platforms like Facebook and Twitter is just as […]
September 12, 2014

Why Modern SEO is More About Building a Brand

The old methods of search engine optimization (SEO) are practically dead. SEO was once a game of numbers and regular tasks that culminated in a […]