Bloom: A Content Marketing Blog

September 11, 2014

Is Infographic Marketing Still Effective for Link Building?

Infographics have been hailed as a penalty-proof strategy to build backlinks effectively, but now that they’ve been around for a few years, the enthusiasm for […]
September 10, 2014

10 Takeaways from Mozcon 2014 Thought Leaders

MozCon remains one of the biggest, most important conferences in the world for the topics of SEO, social media, content marketing, branding, and community building. […]
September 9, 2014

15 SEO Over-Optimization Mistakes Webmasters Make

Search engine optimization is so named because it requires specific efforts from webmasters—in the form of onsite and offsite “optimization”—that foster an authoritative web presence […]
September 8, 2014

How to Recover From a Penguin 3 Penalty

Sooner or later, Penguin 3.0 is going to hit, and if it’s anything like its predecessors, it’s going to hit hard. Like previous Penguin updates, […]
September 7, 2014

How to Filter Trackback Spam From WordPress

Spam has been a problem since the dawn of the Internet, and it keeps evolving into new forms as increasingly complex solutions arise to conquer […]
September 6, 2014

Do Website Rankings Remain After Backlinks Disappear?

Search engine optimization is characteristically veiled in a shroud of imprecise speculations and anecdotal evidence. While there are some hard, objective factors that can help […]
September 5, 2014

How Long is Too Long For a Blog Post?

Blog posts are typically the most frequent and most integral elements of a business’s content marketing strategy. Posted regularly and shared through social media, blog […]
September 4, 2014

When Will The Next Google Penguin Refresh Be?

When it first came on the scene, Google’s Penguin update hit businesses with questionable backlinking practices hard. Harsh penalties were common across the web, and […]
September 3, 2014

How to Optimize Your Website’s Images for Speed

Most people realize the importance of optimizing a site in terms of design, structure, and content in order to give users the best possible experience […]