Bloom: A Content Marketing Blog

September 2, 2014

How to Build a Long-Term Backlink Building Campaign

If Google has taught us anything, it’s that things change. We’ve been watching Google update its search algorithms regularly for more than a decade, and […]
September 1, 2014

Are Unique Images Better Than Public Images?

Images have always been a valuable part of content marketing, and they’re becoming even more important due to the importance of shareability in your blog […]
August 31, 2014

15 Ways to Speed Up Your WordPress Site

Speed counts. Google uses a number of factors to determine your site’s ranking in its search engine results pages (SERPs), but among them is the […]
August 30, 2014

8 Types of Backlink Sources to Avoid

Backlinks are a vital part of any SEO strategy because they serve as a roadmap for search engines. The more quality, authoritative links you have […]
August 29, 2014

Which Pages Should I Make HTTPS on My Website?

HTTPS, a marker of SSL encryption on a webpage, is getting more attention due to a recent announcement by Google that indicates a greater search […]
August 28, 2014

Switching to HTTPS Can Increase Your Rankings

Recently, Google made an official announcement that they would be making a change to their ranking algorithm to favor pages with HTTPS encryption over those […]
August 27, 2014

Here’s Why Retailmenot Got Hit by Google Panda, a growing coupon-based website backed by Google Ventures, experienced a stunning drop in both search engine rankings and organic traffic back in May of […]
August 26, 2014

Did Google Update Their Algorithm on August 8th?

A recent disruption in search engine ranks has search engine marketers confused and intrigued. Many business owners are reporting that they’ve dropped in ranks significantly, […]
August 25, 2014

How to Hire and Manage Freelancers for Your Content Marketing Campaign

If you’ve decided to move into content marketing, one of the facts that you quickly learn is that it requires hard work – a lot […]