Bloom: A Content Marketing Blog

August 17, 2014

How to Build a Safe and Natural Backlink Profile

Backlinks have always been valuable for businesses trying to improve their ranks in major search engines, but the ways backlinks can be used are constantly […]
August 16, 2014

Why You Shouldn’t Focus on Page Authority When Link Building

If you’ve been involved with SEO for any length of time, you likely know the importance of link building. And you’ve probably heard just how […]
August 15, 2014

Why Doesn’t My Business Appear in Google Local Search?

Google pretty much dominates local search at the moment. When that works in your favor, you’ll see your company sitting atop the search results for […]
August 14, 2014

How to Use Social Media to Build Your Email List

Email has a long-standing reputation as one of the most valuable assets an online business owner can have. And rightfully so. It’s one of the […]
August 13, 2014

How to Rank For Local Small Business Terms

Running a business with local appeal means you have your work cut out for you. Not only do you need to rank for terms related […]
August 12, 2014

15 Tools We Love to Monitor Our SEO Progress

Whether you’re just an SEO enthusiast or a full-fledged pro, one thing remains for certain: you need to have the right tools for the job on […]
August 11, 2014

Why the First Year for a New Site Is the Most Important

Some people seem to think that once a website goes live, their job is done. They might need to add some new content now and […]
August 10, 2014

Why Isn’t My Traffic Back after Removing a Manual Action?

So you’ve done all the work to remove a manual action penalty from your site. Good job! I know it’s a long, hard road to […]
August 9, 2014

Is Google Slowly Withdrawing from Showing Rich Snippets?

Before we dive into answering this slightly complicated question, let’s first take a look at what rich snippets are, exactly. Rich snippets are enhanced listings that […]