Bloom: A Content Marketing Blog

March 31, 2016

What Is the Actual Value of Link Building?

Few SEO strategies are as discussed or debated as much as link building, and for a few good reasons. Despite some claims to the contrary, […]
March 30, 2016

How to Use Content to Earn More Conversions

Conversions are your path to making more money online. Get more conversions, and you’ll earn more revenue. It’s that simple. There are a handful of […]
March 29, 2016

7 Strategies to Leverage Hummingbird and Related Topics

Let’s not kid ourselves; Hummingbird is amazing. It’s an algorithm that took Google’s basic keyword-based structure and turned it into something intuitive and more capable […]
March 28, 2016

App Streaming Has Come to Ads: What It Means for Your Business

As mobile traffic continues to escalate and app-based experiences continue to overtake desktop website experiences, companies are scrambling to maximize visibility and brand exposure in […]
March 26, 2016

The 11 Most Important Metrics for Agencies to Report

As a marketing agency, your job is to get a client results. You work hard, getting a better understanding of your client’s competitive position and […]
March 25, 2016

The Biggest Marketing Challenges for SaaS Providers

Software-as-a-Service (SaaS) is one of the most potentially profitable niches around today, sought after due to its inherent scalability as well as its relative ease […]
March 24, 2016

Will Google Start Penalizing Bloggers Who Link to Gifted Products?

Companies are always looking for legitimate, natural ways to earn more links pointing back to their domains. One backlink from a qualified external source can […]
March 23, 2016

Why Are Local Business Cards Showing Up in Search Results?

Google never stops coming up with new improvements, but its latest addition to local search is somewhat surprising. Just last year, Google revolutionized local search […]
March 22, 2016

How to Write Clearer, Simpler, and Faster in Any Niche

No matter what industry you’re in or who your target demographics are, a powerful writing style will take your brand to the next level. For […]