Bloom: A Content Marketing Blog

October 1, 2013

The 5 Best Tools for Measuring Social Media Performance

Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses. According to Social Media Examiner, […]
September 11, 2013

How Valuable is an Email List?

According to Australian business coach Casey Gollan, businesses would be wise to remember that email lists are not a thing of the past; in fact, […]
September 5, 2013

The 9 Best SEO Plugins That Will Help Your Blog Rank Well in Google

SEO (search engine optimization) is confusing to the average blogger. Some have heard the term, but many still don’t know what it even means. Nonetheless, […]
August 14, 2013

How to Make Sure You’re Not Publishing Duplicate Content

You’re probably already well aware of how important it is to upload fresh and relevant content to your site on a regular basis. It increases […]
August 12, 2013

Q&A From the MarketingProfs University Search Marketing School

On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so […]
August 9, 2013

How to Match Domain Names in Excel to Help with Creating a Disavow List

Excel can be an extremely powerful tool for SEO professionals. Recently, I got a phone call from a friend with a perplexing problem. He had […]
July 24, 2013

Why Testimonials are Important for Online Marketing

Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers. Although there is a […]
July 17, 2013

Why You Need a Business Blog

The Internet has provided business owners with a wealth of possibilities for driving traffic, generating leads and ultimately obtaining customers. One of the most popular […]
June 17, 2013

The 3 Core Elements of SEO in 2013: Content, Links, and Social Media

SEO can be confusing. With dozens of acronyms, technical jargon, tools, programs, statistics, techniques, and all the talk about pandas and penguins, it’s pretty intimidating. […]