Bloom: A Content Marketing Blog

June 10, 2013

The Job Title That You’ll Need to Hire by the End of 2013

If there’s one job title that will see immense growth in hiring this year, it’s the “Director of Content”: someone who generates or oversees the […]
June 7, 2013

How Guest Blogging was Affected by Penguin 2.0

Guest blogging is one of the most-buzzed about content strategies in the past few years, and even though it still holds weight and has benefit, […]
June 3, 2013

Essential Software Tools for eCommerce Websites

How’s your e-Commerce website doing? That may depend to a large extent on how well you are using the tools for search engine optimization (SEO) […]
May 30, 2013

How to Maximize The Value of Your Guest Blog Posts: Part 2

In part 1, I outlined four powerful ways to maximize your blog posts. You can create videos, design infographics, use different facts and anecdotes from […]
May 29, 2013

How to Maximize The Value of Your Guest Blog Posts: Part 1

Creating high-quality blog posts — or any content, really — is just as important as making the best possible use of it. “Maximizing” draws a […]
May 23, 2013

Penguin 2.0: What Happened, and How to Recover

If you’ve spent any time recently in the world of SEO, you’ve probably heard about Penguin 2.0 — Google’s search engine algorithm change that was […]
May 21, 2013

7 Deadly Sins of Using LinkedIn for Lead Gen

With more than 200 million registered users in over 200 countries, it’s easy to see why LinkedIn is the top social network both for business […]
May 20, 2013

How Many Links Does it Take to Reach to Number One?

A common question I hear from customers is, “How many links will it take for me to reach the number one position in the search […]
May 15, 2013

Reputation First Aid – A Do It Yourself Approach

We’re all familiar with businesses that promise to fix your online reputation; many of them are totally above board, completely circumspect, and do a fine […]