Bloom: A Content Marketing Blog

May 14, 2013

The History of Infographics [INFOGRAPHIC]

Infographics have established their place in the Internet marketing community as an effective tool for building brand awareness, authority, and media buzz. But infographics have […]
May 13, 2013

Why You Should Choose WordPress as Your CMS

As WordPress celebrates its tenth birthday this year, it also has other reasons to celebrate. With over 65 million blogs and websites created on WordPress […]
May 10, 2013

App Store Optimization – Is ASO the New SEO?

The mobile market has expanded to unforeseen dimensions in the past years. With the expansion of the mobile world, with the arrival of so many […]
May 9, 2013

How to Prepare for Penguin 2.0: Take Off that Black Hat!

What do Penguins, Pandas, and black hats have in common? Lots! Penguin is the most recent set of guidelines published by Google designed to clean […]
May 7, 2013

How to Properly Include Links and Penguin-Safe Anchor Text in Your Guest Blogs

In today’s post-Penguin SEO world, one of the clearest signals of attempted search engine ranking manipulation is the improper use of anchor text within blog […]
May 6, 2013

How to Determine Which Social Media Network Fits Your Business

There are numerous variables that go into running a successful social media campaign. Factors like quality and frequency of posts, along with proper engagement quickly […]
April 30, 2013

10 Differences Between Old & New Link Building Techniques

When it comes to building links to your website, things have changed. A few shifts have been gradual; others have been immediate, drastic, and revolutionary. […]
April 26, 2013

Why You Should Track Social Media Analytics and How It Affects Your ROI

Tracking social media has become extremely useful, especially for those who want to build brand reputation and ROI from their social media marketing initiative. Social […]
April 25, 2013

The Quick and Dirty SEO Guide for Companies with No Time or Money

Here’s the problem. You have a business and a website. You want people to find you. You know that SEO is important, but you have […]