Bloom: A Content Marketing Blog

April 24, 2013

What’s the True SEO Power of Press Releases?

For a long time, SEO professionals regarded press releases as little golden nuggets that could be added into pretty much any SEO campaign for a […]
April 23, 2013

How to Maximize ROI on Your Facebook and Twitter Campaigns

Over the past couple years, social media has become seriously involved in the way brands engage with customers and users. Last year (2012) there was […]
April 22, 2013

5 Ways to Come Up With Awesome Blog Post Ideas

“Content is king.” We’ve all heard it, time and again. But how do you come up with something that’s worth anything? Day in and day […]
April 18, 2013

5 Ways to Outrank the Big Brands

One persistent rumor about Google is that the search giant favors big brands—“authority websites” and reputed sites of long standing—when it comes to search engine […]
April 17, 2013

How to Build a Kickass Content Strategy

Update 1: We’ve launched a far more in-depth guide on starting a content marketing strategy, which you can find here: The All-in-One Guide to Planning […]
April 16, 2013

Co-Citation and Co-Occurrence: The Ultimate Guide to the Next Evolution in SEO

When you see “new big thing in SEO” in an article title, you have every right to read with skepticism. SEO is fraught with ‘new […]
April 11, 2013

8 Ways to Build Links When Guest Blogging isn’t Possible

Guest blogging is a great strategy for many businesses, but it isn’t for everyone. There are some niches that are hard to write for, or […]
April 10, 2013

The Evolution of SEO: Why SEO is now a Collaborative Effort Between Clients and Agencies

When search engine optimization first got started as an industry, it was way over most business owners’ heads. Because it was such a developing industry, […]
April 9, 2013

The Rise of the Longtail Keyword for SEO

Longtail keywords have always been a part of paid search strategy when setting up campaigns, but they are playing an increasingly essential role in SEO. […]