I hope you’re maintaining an active blog on your business site.
If you aren’t, then you should **read this post** about why you should be doing it and the many ways it can give your business a boost.
One of the most common problems that online businesses have with running their blog is coming up with new ideas for content. Without content, you don’t have a blog, right? Well, don’t let the fear of having nothing to write about stop you from launching one.
Here are a few good tips to ensure that you never run out of ideas to write about …
Read, Read, and Read
Reading goes hand-in-hand with writing. If you don’t read, then what are you going to have to write about? Reading not only gives you information you can use yourself, but whether openly or subconsciously, you’re forming an opinion on the things you read while you’re reading them.
I’m sure you read your industry news sources and publications. But are you taking the time to get out there and read the blogs of other people who work in the fields related to yours? You should.
You’ll discover new points of view. You’ll learn about tools you may not have known about, that make running your business easier. You may pick up industry tricks of the trade with which you were not acquainted . . . and the list goes on.
When you’re reading other people’s blogs, there are three things to remember:
The Traditional Round-Up
This ploy has been used for ages, but it’s still a good way to draw attention to yourself while directing your readers toward valuable info. They’ll appreciate it.
In a round-up, you’re simply writing a post that includes a list of other bloggers for a specific purpose.
Common Question Curation
Read through the contents of your inbox . . . your comment cards . . . your help desk. What are some of the most common questions that your customers have? You could easily start with these questions and create blog posts out of them.
You can take this further by actively monitoring social media. Watch for questions about anything related to your business or industry. You might even find people posing pertinent questions to one of your competitors. It doesn’t matter. These are potential customers.
Once you’ve created this kind of post, continue to monitor social media and question/answer sites (Yahoo Answers, Quoara, Ask.com, etc.). Now you have an easy way to get in front of targeted potential customers without being direct, overly sales-minded, or just plain annoying. Direct people to your helpful blog post that answers their question.
BottleNose: Real-Time Activity, Trends, and Popularity
Last, but not least … a neat little tool I discovered that helps you find trending topics, popular posts, and pages right now, through search of the most recent comments, trending keywords and hashtags, etc.
It’s called BottleNose. Check out the screenshot below and the little overview beneath it:
In this screenshot I simply typed in “shoes” and searched. Let’s look at how helpful this could be if you sell shoes or shoe-related goods and services …
Blogging shouldn’t be a chore. It should be inspiring, and if you learn how to think outside the box with it, blogging should be something you look forward to doing.
But if you still need help, we would be happy to help you out. Just contact us for a quote and see what we can get going for you!