In this contemporary era, blogging has become one of the most effective social media tools an individual can use in order to exchange ideas with the world or sell goods and products. Moreover, many individuals who are interested in using blogging to build a business or communicate with others are realizing that guest blogging can also be an effective mechanism through which to accomplish these goals. Although broadly defined, guest blogging is basically the process of having your blog listed on the blog of another individual. The incentive for guest blogging is that it provides the guest blogger with an opportunity to gain backlinks and attract new visitors to his or her site. If you are interested in using guest blogging as a means through which to garner more attention for your own blog, one of the most important things for you to be able to do is discern whether a website accepts guest blogging. Below you will find some strategies to make this possible.
There are several ways you can determine whether or not a website accepts guest blogging. Here are several:
One of the clearest indications that a blog accepts guest blogging is the fact that they have published guest blogs in the past. Thus when you decide you want to guest post with a specific blog or website, take the time to surf through it and determine whether they accept guest posts. If you find that the website or blog has published guest posts in the past, take the time to review them carefully. This will afford you an opportunity to determine what type of style the site host is most likely to publish. Although most site hosts will be looking for interesting, informative content, there are a plethora of different ways this type of content can be created. Some site hosts might like simple, fact-based posts that include “scannable” techniques such as the inclusion of bullets, lists, and headers. Other site hosts might be looking for “meaty” and “academic” posts that include a plethora of facts and opinions that are organized in a manner that constitutes a logical argument. In general, you can use the type of guest posts that a site host has published in the past as a framework for how you would put together your own guest blog for publication.
In many cases, site hosts will include a guest blog link or tab in a highly visible place within their blog or website. This link or tab will often take you to a page that invites you to submit your guest blog idea. In many cases, the site host will give specific instructions regarding how to submit your guest blog idea in terms of length and what type of information your pitch should include. (A pitch is the blogger’s submission of the story he or she plans to write to an editor.) If the site host requests a pitch, you should definitely take the time to study and implement strategies that have proven effective when submitting a pitch. One of the best strategies to implement when you write a pitch for your guest blog is to identify why you are qualified to cover the topic idea you submit. For example, if you’re submitting a pitch regarding the role that religion is playing in 21st century America, it would be prudent to provide the site host with credentials or qualifications that indicate you possess the knowledge and/or experience to discuss the topic articulately and intelligently. For this reason, you might cite any courses you’ve taken in religion or experiences you’ve had interning with a contemporary church within the U.S.
In many cases, you may find that you want to submit a guest blog to a site host who has given no indication that she or he accepts them. Don’t let this deter you from publication. Instead, make contact with the site host in a professional yet friendly manner so you can ask if they’d be interested in publishing your work. To do this effectively, keep your communication as concise and yet as informative as possible. Include important information such as your background and why you’re interested in guest blogging with them. In many cases, your motive for guest blogging on a specific website or blog results from the fact that you enjoy the content or aesthetic design of the site. If this is the case, it is always a good idea to tell the site host. You should also consider providing the site host with a link to your work and/or asking if they would like to see some of your writing samples. (Of course, you should submit your very best writing samples if they request to see your work.)
Since one of the primary reasons that individuals opt to guest blog is in order to gain more publicity for their own blog or website, people who are interested in accomplishing this goal should note that there are options outside of guest blogging. In addition to guest blogging to gain publicity, you should consider the benefits that can result from submitting articles for publication through various venues. There are innumerable different websites that accept work from freelance writers, and an individual who calls themselves a blogger can certainly consider himself or herself to be a freelance writer.
Yet another thing you should consider doing in your attempt to begin guest blogging on other sites is to determine whether they are reputable. Although having your work listed on a blog that ranks high in the search engine results pages is a good idea, having your work published on a scammy or low-caliber site is not. Since this is the case, take the time to carefully review the website or blog you want to submit your work to before doing so. There are a variety of red flags that can indicate that a blog is not high quality. Some of them include poorly edited work that is full of grammatical errors, run-on sentences, and/or plagiarized work. A blog or website that has not been updated in a week is often a red flag because it indicates that the site host is not involved in regular site maintenance. Additionally, you should take the time to look at the blog’s social share counts. Generally, a blog posts’ shares on social media forums such as Twitter and Facebook functions as an indication of how popular the blog is. Ideally, you want to publish your guest blog with a website or blog that is as popular as possible as this will grant you greater exposure in the public.
Although finding a place to publish your guest blog may seem like a difficult or impossible task, it doesn’t have to be. By implementing the strategies listed above, you can find a website or blog that does accept guest blogs and subsequently get yours published. In so doing, you will be able to generate more traffic to your blog and increase your conversion rates.