Analytics

August 23, 2016
The Ultimate Guide to Measuring and Analyzing ROI On Your Content Marketing Campaign

The Ultimate Guide to Measuring and Analyzing ROI On Your Content Marketing Campaign

Update 1: This post is now available as a PDF download! You can get it here. You’ve got a content marketing strategy, but is it […]
April 22, 2016
How to Use Google Analytics to Audit Your Content Strategy

How to Use Google Analytics to Audit Your Content Strategy

It’s not enough to merely have a content marketing strategy. No matter how perfectly thought-out your approach was, how brilliant your tactics are in theory, […]
March 26, 2016

The 11 Most Important Metrics for Agencies to Report

As a marketing agency, your job is to get a client results. You work hard, getting a better understanding of your client’s competitive position and […]
February 6, 2016
How to Understand User Behavior in Google Analytics

How to Understand User Behavior in Google Analytics

“User behavior” sounds like it could refer to all kinds of things. It does. As you’ll see, user behavior refers not only to how people […]
January 29, 2016

5 Ways to Use Google Analytics to Improve Your Content

Google Analytics is one of the most practical tools for executing, evaluating, and eventually improving an online marketing campaign. It’s fairly exhaustive, compatible with any […]
December 28, 2015

How to Create and Measure Goals in Google Analytics (And What Goals to Measure)

The secret to managing a successful marketing campaign is making iterative, measurable progress. The key word here is “measurable”—without insight into how your campaign is […]
July 23, 2015

A Beginner’s Tour of Google Analytics

By now, you’re probably aware that Google Analytics is the most robust, user friendly, accessible website traffic analysis tool available on the web—and it’s completely […]
July 21, 2015

7 Ways to Measure Your Reader Engagement

Reader engagement is one of the most important qualities you’ll optimize in a content marketing campaign, yet the very term “engagement” is a little fuzzy. […]
February 22, 2015

Best Practices for Goals in Google Analytics

Google Analytics is the Swiss Army Knife of the online entrepreneur. It’s full of detailed insights and information you can use to analyze your online […]
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