Branding

March 28, 2019
The Fundamentals to Finding and Maintaining Your Brand Voice

The Fundamentals to Finding and Maintaining Your Brand Voice

Your brand might not be a living and breathing organism, but it’s helpful to view it as such. For all intents and purposes, it should […]
September 26, 2016
The Comprehensive Guide to Marketing Your Crowdfunding Campaign

The Comprehensive Guide to Marketing Your Crowdfunding Campaign

Update 1: This post is now available as a downloadable PDF! Get it here for free. So you’ve decided to crowdfund your business. Or yourself. […]
April 28, 2016
How to Characterize a Software Product Through Branding

How to Characterize a Software Product Through Branding

As a SaaS company, the heart of your business is your core software product, but unfortunately, until you grow to a much bigger size and […]
March 16, 2016

How to Build a Brand From Scratch

You know what a brand is, so I’m not going to bore you with a standard definition. You might already have a brand, but are […]
January 23, 2016

7 Long-Term Strategies to Improve Your Brand Reputation Online

Don’t underestimate the power of a brand reputation. It may seem like a less tangible metric than something like inbound traffic or even raw social […]
January 12, 2016

The 5 Most Important Brand Awareness Factors to Watch

When it comes to online marketing, some factors are concrete. There’s no questioning how many conversions you’ve gotten. There’s no questioning how much traffic you’ve […]
January 11, 2016

How to Make an Audience Fall in Love With Your Brand

The most powerful force in the marketing world isn’t creativity or deal offering (though those can be important and impactful). It’s relationships, on an individual […]
October 2, 2015

10 Questions to Help You Find the Perfect Brand Voice

Don’t underestimate the power of a brand voice. Though somewhat subjective in nature, your choice of words, tone, and direction throughout all forms of your […]
September 10, 2015

7 Personal Branding Mistakes to Avoid in Any Marketing Campaign

Personal branding is a strategy with tons of potential applications; you can use it as a kind of modern resume building to help you find […]
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