Branding

July 4, 2015

How Your Employees Can Increase the Power of Your Brand

A corporate brand can only succeed when it is supported by the people behind it. Oftentimes, startups rely on the charisma of their respective founders […]
June 16, 2015

The New Entrepreneur’s Guide to Online Brand Building

Starting a business isn’t easy. On top of all the ideation, business development, fundraising, process establishing, hiring, and sales work, you also have to build […]
June 11, 2015

7 Essential Brand Qualities That Resonate With Customers

Building a brand is the first step in establishing a dominant online presence. Your brand, your corporate identity, should be the consistent center of every […]
June 8, 2015

How to Build Your Online Authority From the Ground Up

Online authority is the keystone for a variety of different marketing strategies. When your algorithmically determined domain authority is higher, you’ll rank higher in search […]
February 2, 2015

The 5 Big Myths of Personal Branding

Personal branding has grown in popularity over the past several years, as the widespread adoption of social media marketing and the encroaching distrust of massive […]
December 11, 2014

7 Elements of Identity to Consider for Your Brand

Your company’s brand is, in effect, your company’s identity. Collectively, the elements of your brand are what your customers will come to recognize as the […]
December 10, 2014

5 Strategies to Find Compelling Stories for Your Brand

Brand storytelling is exactly what it sounds like: using narrative structures to support and build the reputation of your brand. As a facet of your […]
November 17, 2014

How to Turn an Average Reader Into a Brand Loyalist

If you’re like most content marketers, your business depends on successfully building a readership, then turning a portion of that readership into loyal customers. Writing […]
October 21, 2014

Your Guide to Building a Consistent Brand Voice for Content Marketing

By this point, you’ve heard about brand voice and the role it plays in content marketing campaigns. When most people think of a brand, they […]
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