Copywriting

August 25, 2014

How to Hire and Manage Freelancers for Your Content Marketing Campaign

If you’ve decided to move into content marketing, one of the facts that you quickly learn is that it requires hard work – a lot […]
August 12, 2013

Q&A From the MarketingProfs University Search Marketing School

On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so […]
May 7, 2013

How to Properly Include Links and Penguin-Safe Anchor Text in Your Guest Blogs

In today’s post-Penguin SEO world, one of the clearest signals of attempted search engine ranking manipulation is the improper use of anchor text within blog […]
April 24, 2013

What’s the True SEO Power of Press Releases?

For a long time, SEO professionals regarded press releases as little golden nuggets that could be added into pretty much any SEO campaign for a […]
April 2, 2013

10 Steps to SEO-Optimizing Your Blog Articles

SEO copywriting is, essentially, writing copy that resonates with users, moving them to share and link to your content, and be moved to take action. […]
February 14, 2013

Assessing Your Content before Publishing

Do you know how to ensure that your content is great enough before you release it into the open? If you find that your content […]
February 7, 2013

How Automated Content Generation and Recycling is Bad for Business

Creating high-quality content on an ongoing basis is one of the most important aspects of running an online business. For one thing, creating specific content […]
January 20, 2013

4 Ways to Copywriting Success

Here are some golden copywriting tips for you. Copywriting is fairly easy. But online copywriting can be a bit tricky. Let’s put it this way. […]
January 12, 2013

5 Ways to Succeed at Guest Blogging

  Guest blogging is one of the most important developments in online marketing today. With guest blogging, also referred to as guest posting, bloggers receive […]
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