January 9, 2016

7 Ways to Sneak in a Call to Action (Without Being Sneaky)

Calls-to-action are what make your online marketing strategy profitable. They serve as a soft sales pitch to your online visitor, encouraging them to either make […]
November 4, 2015

7 Headline Mistakes That Can Cost You Major Clicks

Headlines are the only piece of your content that you can almost guarantee that people will read. Some users might get to your article only […]
August 3, 2015

Why Clickbait Is Dying and How to Take Advantage of It

“This Cute Puppy Shows This Homeless Veteran One Weird Trick for Weight Loss—and You Won’t Believe What Happens Next!” This is the type of headline […]
February 14, 2015

7 Secrets to Writing Great Copy for Paid Search Ads

Paid search has taken a lot of criticism lately. Rising competition and rising prices in Google AdWords is making PPC advertising less cost effective than […]
January 5, 2015

6 Strategies to Optimize Text for Click-Throughs

If you’re managing an active online presence, the more traffic you can get to your site, the better. Finding ways to drive more clicks and […]
August 25, 2014

How to Hire and Manage Freelancers for Your Content Marketing Campaign

If you’ve decided to move into content marketing, one of the facts that you quickly learn is that it requires hard work – a lot […]
August 12, 2013

Q&A From the MarketingProfs University Search Marketing School

On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so […]
May 7, 2013

How to Properly Include Links and Penguin-Safe Anchor Text in Your Guest Blogs

In today’s post-Penguin SEO world, one of the clearest signals of attempted search engine ranking manipulation is the improper use of anchor text within blog […]
April 24, 2013

What’s the True SEO Power of Press Releases?

For a long time, SEO professionals regarded press releases as little golden nuggets that could be added into pretty much any SEO campaign for a […]