Editor’s note: This article was updated on 5/3/18; some tools were removed, and others added, based on what I’m finding most useful now — and what I haven’t used in a while. Whether you’re a full-time internet marketing professional or … Continue reading
Social media marketing isn’t as easy as people think it is. It’s more than just posting an update for your business every once in a while; if you want to get a steady stream of revenue and build a passionate … Continue reading
Optimizing for mobile is a necessity. The rise in popularity of mobile devices, including smartphones and tablets, is shifting the landscape of search and user experience from a world confined to desktops to one that favors a responsive, flexible experience. … Continue reading
Content marketing requires discipline and consistency in order to generate results, and as most writers know, consistency can be hard to achieve naturally. With every post, you need to ensure that your topic is relevant and valuable to your readers, … Continue reading
On the Internet, the threat of your website coming under attack is a constant one. You never know when you might become the target of a competitor looking to use Black Hat techniques to take you down, a hacktivist group … Continue reading
Getting inspiration from the link profiles of your competitors is one of the oldest and most effective search engine optimization tricks in the book. It has become increasingly difficult to do this, however, with the changing of the Yahoo search … Continue reading
In May, 2013, Google launched the Penguin 2.0 update and suddenly sites all across the Internet dropped in Page Rank. Not surprisingly, porn and gaming sites were among the sites that suffered the most, but they were not the only … Continue reading
Domain Authority metrics report on domain performance rankings on Google search results. Moz Analytics campaigns as well as Mozscape API contribute to those rankings. Score compilation of over 40 signals, including reporting from MozRank, MozTrust and Mozscape web index inform … Continue reading
If you have any experience with search engine optimization (SEO), then you probably know how vital it is for your website or blog to have backlinks. For search engines like Google and Bing, backlinks serve as proof that your website … Continue reading
Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses. According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act … Continue reading