Marketing (General)

August 12, 2015

5 Monthly Checkups to Keep Your Site Lean

Your website is the heart of your online strategy. It hosts your content, informs your new visitors, rewards your old ones, and ultimately generates the […]
July 13, 2015

Why Your Customer Communication Demands Multiple Channels

Customer communication is one of the most important aspects of your business. Your customers will dictate the success of your enterprise—keep them happy and informed, […]
July 8, 2015

7 Fundamentals at the Heart of Any Successful Marketing Strategy

Marketing is both an art and a science, and because of the plethora of technologies and resources available to business owners today, it’s become one […]
April 2, 2015

7 Common Marketing Mistakes New Entrepreneurs Make

Entering the world of entrepreneurship leaves you vulnerable to countless mistakes. You may have a great idea, a great plan, and a dedication to seeing […]
March 7, 2015

6 Ways to Engage With Online Influencers

Put simply, online influencers are professional celebrities who work in a specific niche. While typically these influencers are individuals sporting a personal brand, it’s not […]
December 26, 2014

Psychological Principles That Dictate Your Followers’ Behavior

Social media marketing isn’t about playing around on Facebook and hoping to get some new sales out of the deal. It’s about building and implementing […]
November 10, 2014

The Right Way to Respond to Online Comments

Online comments are a reality of doing business. Whether you invite those comments or not, you’re going to need to respond to them if you […]
November 9, 2014

Emoji Based Searches: What Is Bing Thinking?

Bing recently unveiled a new feature of its surprisingly-competitive search engine for English-language customers: the ability to search using emoji. While traditional searches have relied […]
March 22, 2013

Online Reputation Management – How Paying Close Attention Can Save the Day

The Internet has the potential to make or break your business. With the advent of social media, it has become even more easy to build […]