PPC

April 15, 2015

The Pros and Cons of PPC Marketing in 2015

Pay-per-click advertising has been a staple of the digital marketing world for a number of years, but as a medium, it’s changed significantly in the […]
February 14, 2015

7 Secrets to Writing Great Copy for Paid Search Ads

Paid search has taken a lot of criticism lately. Rising competition and rising prices in Google AdWords is making PPC advertising less cost effective than […]
December 6, 2014

How to Budget for Paid Advertising in 2015

Paid advertising has taken a backseat to inbound marketing over the course of the past decade, as marketers realized the power and cost efficiency of […]
October 1, 2014

Supply and Demand: Why PPC is Dying and the Future of Paid Search Ads

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type […]
March 22, 2014
Why Google Will Never Have Banner Ads in Search Results

Why Google Will Never Have Banner Ads in Search Results

Google has recently been the center of some controversy regarding banner ads for search results, and the process has been interesting to watch. What happened, […]
March 21, 2014
How to Avoid Wasting Money on Google Adwords

How to Avoid Wasting Money on Google Adwords

Internet marketing has surpassed traditional forms of advertising such as radio broadcasting, direct mail and the passing out of flyers in the neighborhoods. One of […]
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