Social Media Marketing

May 3, 2016
How Much Does Social Media Marketing Cost?

How Much Does Social Media Marketing Cost?

Social media marketing has been popular for years, and according to our recent “What Works in Online Marketing” survey, it’s still on an upward trajectory. […]
April 24, 2016
Why Community Is the Most Important Element in Social Media

Why Community Is the Most Important Element in Social Media

In the world of social media marketing, there are a number of independent elements that can make your campaign successful. But when most marketers think […]
March 17, 2016

How Facebook Is Diversifying the Online Customer Engagement Experience

In the world of online marketing, there are few things more valuable or more important than customer engagements. “Engagements” is a somewhat general term that […]
March 5, 2016

The SaaS Company’s Guide to Social Media Marketing

You’re in charge of marketing for a SaaS company, and like any modern company, you’re considering social media as a channel of choice. This is […]
March 4, 2016

The Ultimate System for Creating Viral Content

The term “viral content” has become viral in its own right. With the majority of business owners and marketers today engaging in some kind of […]
February 23, 2016

How to Prove Your Value as a Marketing Agency

As a marketing agency, you spend a lot of time thinking about customer acquisition and customer retention. You’ve got designers, writers, strategists, and account managers—some […]
February 22, 2016

LinkedIn vs. Instagram: Are Ad Changes Foretelling the Future?

First believed to be nothing more than a fad, it’s clear that social media is here to stay. But which platforms will prove their longevity, […]
February 12, 2016
What This Year's Super Bowl Ads Taught Us About the Future of Marketing

What This Year’s Super Bowl Ads Taught Us About the Future of Marketing

The Super Bowl generates as much interest for its advertising stunts as it does for the actual game. This year, advertisements cost approximately $5 million […]
February 3, 2016

Top 5 Management Tools for Social Media Marketing

“Social media marketing” can mean a lot of things; you can use it as a content syndication channel, use it as a customer service platform, […]
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