No matter what niche you work in, content should play a huge and central role in your marketing campaigns.
Why? Because the people you are catering to require substantive and valuable content that will help them to solve their problems, entertain them, or teach them something new.
However, creating dependably valuable content isn’t the easiest task in the world. In terms of the time and effort needed to produce, it could be one of the biggest challenges you face. You need to learn how to create content that regularly meets your marketing schedule without wearing yourself out.
Before we talk about creating a schedule for content creation, let’s take a look at the various types of content.
Blog posts. If you’re an online marketer today, it’s hard to maintain an online marketing campaign without a blog. While you may have a website that showcases your goods and/or services, your blog should be a constantly updated channel where fresh content is served to a loyal and (you hope) a growing audience on a regular basis.
You should be able to provide valuable, relevant, and free information that will encourage your audience to come back for more, over and over again. It’s also a venue where you can showcase your expertise and establish yourself as a trusted expert in your field.
Articles. Article marketing is alive and well, contrary to popular beliefs that have been floating around ever since Google Panda wreaked havoc all over the Web. Article marketing refers to the practice of when you write pieces for submission to article directories in exchange for incoming links to your site.
Guest blogging. Today, guest blogging or guest posting is growing in popularity, especially among bloggers who are looking to establish their online reputations and impart their knowledge to audiences on other bloggers’ sites.
This strategy entails approaching other bloggers within your industry or niche and requesting an appearance on their blog. Bloggers who are accepted to do guest posts win a golden opportunity to highlight links that point to their own site, thereby creating additional incoming traffic.
The key thing to remember when venturing into guest blogging is to approach blogs that are of high authority and that have solid relevance to your industry.
Setting a schedule for content creation
In your quest to create high-quality and extremely informative content, how often should you write?
That depends on the niche you are in and the time you are willing and able to put into it. For most marketers and bloggers, writing at least one article per day works well if they can manage it. Try writing at least one article or blog post each business day, but make sure that you write and post consistently once you’ve set that precedent. Remember that freshness and consistency are some of the factors Google will be looking for to determine your site’s ranking.
But that’s just for your blog. Of course there are other articles you should be writing if your goal is to submit to article directories on a regular basis . . . as well as guest posts for other blogs.
For article directories, you can write just one or two articles per week to maintain a profile. However, you need to be careful not to submit the same article to more than one article directory. An article should be submitted to only one directory, or you will run the risk of getting penalized for content duplication.
For guest posting, you should probably set a goal of writing one blog per month, initially. It may take some time to identify a suitable host blog, and then to persuade them to grant you a guest appearance. Naturally, you will want to take extra care with your post, so it is particularly solid and valuable. The potential payoff in new traffic will make it worth all the trouble. If you can do one a month for a while, then try going for two per month.
All of the above comes to an average of 25 blog posts and articles per month. If you can allocate at least three hours for writing each business day, you’ll be set.
But if that turns out to be too demanding, you have another option: to outsource your writing assignments to freelancers. If you decide to hire freelancers, be sure to choose writers who are experienced in writing about your niche. Ask for samples from as many candidates as you can find, to increase your chances of landing the right freelancer for the job.
Writing content should be a pleasurable endeavor. That’s why it’s important that you work in a niche that you are truly passionate about. Once you’ve identified that, and you can carve out the time, you’re on your way to generating big traffic and potential superstardom in your industry.
Want more information on content marketing? Head over to our comprehensive guide on content marketing here: The All-in-One Guide to Planning and Launching a Content Marketing Strategy.