Double Whammy! Easy Content Ideas & Possible Lead Generation
Coming up with fresh ideas for your blog can be a hassle. You have to find topics that will engage your target audience by providing information they’re looking for.
But if you look at things from a different angle and think outside the box, you’ll realize that there are topic ideas all around you. Let’s look at a few ways you can drum up more business with topics that are current and relevant to your line of work.
Getting the Most Out of Yahoo Answers
You’ve probably heard of Yahoo Answers. Maybe you’ve even used it before. But did you realize that there’s an ocean of valuable information for your business here?
By browsing the questions, you can readily discover all kinds of topic ideas from precisely the kind of people who need your product or service. Take a look at an example.
Let’s assume you’re in the carpet cleaning business. Simply go to Yahoo Answers and search for questions that might relate to your business. Click on the “Browse Open Questions” box like in the shot below:
There will then be a search box to type in your keywords. In this example, I put in “carpet stain.” If you look, there are all kinds of questions here to which you could lend your expertise. With most searches, you’ll get a hundred, if not thousands of questions that relate to that search term. Here, we see things like:
- How to get rid of re-appearing stains?
- What’s the best carpet stain removal product?
- How to get rid of old soda stains?
Most people will stop here — if they’re using Yahoo Answers at all. But if you take a closer look, most of these questions are closed; they are not open for new answers. And that’s okay. You aren’t here to answer questions; you’re looking for content ideas. Right here, you have three new possible blog post topics (or videos, or whatever you feel like creating).
But you can go even further. See the options on the left for filtering? Go to “Question Status” and select “Open Questions”; then rerun the search by hitting the “Apply” button. But don’t answer the questions right away. What you want to do is find an open question that relates to your business.
Now, go write an article or shoot a video that responds to that question. Once it’s finished and published or uploaded, then go back to the question on Yahoo Answers and respond to it. In the “what’s your source ” box, you have an opportunity to explain that you’ve been working in the carpet cleaning industry for X number of years and insert a link to your new content that you just published elsewhere.
Voila! You’ve come up with new content ideas and have arranged to jump-start targeted traffic to your new content at the same time. A couple of bonuses? You are linked to or at least mentioned on a huge authority site (your Yahoo account has to be level 2 to include live links in your answers). Yahoo Answers ranks high in the search engines, and you get to ride on that authority.
Are You Using LinkedIn Answers?
Yep, LinkedIn Answers is another place where you can find ideas and possibly drum up fresh leads.
Use the same principles here. First click on the right — Answer Questions. Then do a search for terms that could relate to your business.
Depending on what you do, you may have to try several to get some good results. A lot of people assume that their business would have to be related to business itself — i.e., marketing, management, etc. — in order to use LinkedIn Answers in this way.
But that’s not true! LinkedIn users are people too, and they post all kinds of everyday questions that you might not have thought they would 🙂
Don’t limit yourself to using this method on just Yahoo Answers. There are lots of awesome places where you can rinse and repeat, like Quora.
So get to it! If you need help creating alluring content that will engage your readers, or you need someone to do the legwork for you or guide you, just contact us and we’d be more than happy to help.
Want more information on content marketing? Head over to our comprehensive guide on content marketing here: The All-in-One Guide to Planning and Launching a Content Marketing Strategy.
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