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A Comprehensive Guide to Marketing Your Business Online


This 69-page eBook is packed to the brim with everything you need to know to design and execute a winning online marketing campaign.

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What's Included in the eBook


If you’re like most business owners, you have a website, but you need traffic. So, how do you get it?
Written and recently revised by award-winning authors featured in Forbes, Inc.com, Entrepreneur.com, and many more online publications, this eBook provides step-by-step instructions for exactly how to launch and optimize your online marketing initiative.
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An Outline of the Definitive Guide to Marketing Your Business Online eBook

If you’re like most business owners, you have a website, but you need traffic. So, how do you get it?

Enter The Definitive Guide to Marketing Your Business Online (2016 Edition). Written and recently revised by AudienceBloom founder & CEO Jayson DeMers, contributor at Search Engine Land, Search Engine Watch, Forbes, Inc.com, Entrepreneur.com, and many more online publications, this eBook provides step-by-step instructions for exactly how to launch and optimize your online marketing initiative.

Chapter 1: Introduction to SEO

The book opens with a thorough walkthrough of SEO (search engine optimization), covering the fundamentals (and differences) of on-site and off-site SEO. You’ll learn about title tags, meta tags, h1 tags, URL structure, and how web design affects organic search rankings. You’ll also learn how off-site signals affect your rankings, such as inbound links, social signals, and reviews.

Chapter 2: Structural On-Site SEO

On-site SEO is a bit more complicated than just plugging a few keywords into your title tags and calling it a day. This chapter of the book will dig deeper into on-site SEO specifically, walking you through the fundamental setup and ongoing processes necessary to ensure search engines can index and evaluate your site properly. No advanced coding skills are necessary.

You’ll learn:

  • Structural User Experience Factors That Affect Your Search Rankings
  • How to Perform a Mobile Usability Audit of Your Website
  • The Ultimate Fundamental Onsite Audit Checklist For SEO

Chapter 3: Content Marketing

Content marketing is at the core of SEO, helping you build inbound links, social signals, and brand trust, and provide fuel to search engines in the form of organized, informative material. This chapter will help you get started:

  • Content Types for Education, Entertainment, Inspiration, and Persuasion
  • Content Planning and Development
  • Setting and Achieving Content Marketing Goals
  • How Reader Demand For Content Is Shifting

Chapter 4: Off-Site Authority Building

To rank in Google, you’ll need third-party indicators to establish the credibility and authority of your site. In the old days, manual link building (bordering on spam) was the way to go. Today, off-site authority building and link building have grown much more sophisticated. If you want to build links without earning a penalty or compromising the integrity of your brand, you need to know how it’s done in today’s terms. This chapter will tell you how:

  • The State of Link Building
  • Guest Blogging in the Modern SEO Era
  • Press Releases and High-Authority Opportunities
  • How Brand Mentions Fit Into Search Algorithms

Chapter 5: Social Media Marketing

This chapter covers the hottest and most quickly-growing area of online marketing: social media. In addition to learning some of the most recently popularized platforms, you’ll learn how to:

  • Choose which social media channels are right for your business based on demographics
  • Set up and integrate social media channels into your marketing process
  • Locate all the social media channels on which you should register
  • Find industry authorities with whom to connect and engage
  • Earn inbound links from your efforts in social media

Chapter 6: Local SEO

Local SEO has changed significantly since the early days of SEO. Today, it functions as an independent algorithm, using terminological cues and geographic locations to populate the top three local results in a “local 3-pack” for local users. How do you get your business ranked in one of these top local slots? This guide will tell you:

  • The Basics of Local SEO (and How to Earn a Spot in the 3-Pack)
  • How to Analyze and Clean Up Your Online Local Citations for Free
  • How to Get More Online Reviews for Your Business

Chapter 7: Google Updates

Google took the search world by storm in 2011 with its revolutionary Panda update, and again in 2012 with Penguin, sending the SEO community into frenzied anticipation of the “next big” Google update. These (and other) updates are important to learn and understand, but the way Google updates its algorithm has changed drastically, and you’ll need to learn how to adjust your strategy as Google’s mechanisms continue to develop.

  • Google Panda
  • Google Penguin
  • Other Google Updates (including Hummingbird, Pigeon, and Mobilegeddon)
  • Why You’ll Never Have to Worry About Another Killer Google Algorithm Update

Chapter 8: New Forms of Online User Experience

The online world changes rapidly, and what was relevant just a few years ago may no longer be so. The best marketers are ones who can adapt with the times. This chapter will uncover some of the most dramatic ways marketing has changed in the past few years, and what you should be looking for on the horizon:

  • How Google Search Results Will Change in the Next Few Years
  • Is Google Trying To Become A One-Stop Shop For Everything Online?
  • How Personal Digital Assistants Could Start a Search Revolution

Chapter 9: Your Getting Started Checklist

After getting this far, all that’s left is to start doing things. This section is full of helpful tools and resources, including checklists to use in every component of your overarching campaign:

  • Basic Site Setup
  • Advanced Site Setup
  • Off-Site Strategy Setup
  • Other Helpful Tools and Resources for Ongoing Success

Ready to read it? Download the eBook now for free — a $300 value! Just enter your email address and first name in the form below.

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Sam Edwards

Sam Edwards

Chief Marketing Officer at AudienceBloom
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.

He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building.
Sam Edwards
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