An Outline of the Definitive Guide to Marketing Your Business Online eBook
If you’re like most business owners, you have a website, but you need traffic. So, how do you get it?
Enter The Definitive Guide to Marketing Your Business Online (2016 Edition). Written and recently revised by AudienceBloom founder & CEO Jayson DeMers, contributor at Search Engine Land, Search Engine Watch, Forbes, Inc.com, Entrepreneur.com, and many more online publications, this eBook provides step-by-step instructions for exactly how to launch and optimize your online marketing initiative.
Chapter 1: Introduction to SEO
The book opens with a thorough walkthrough of SEO (search engine optimization), covering the fundamentals (and differences) of on-site and off-site SEO. You’ll learn about title tags, meta tags, h1 tags, URL structure, and how web design affects organic search rankings. You’ll also learn how off-site signals affect your rankings, such as inbound links, social signals, and reviews.
Chapter 2: Structural On-Site SEO
On-site SEO is a bit more complicated than just plugging a few keywords into your title tags and calling it a day. This chapter of the book will dig deeper into on-site SEO specifically, walking you through the fundamental setup and ongoing processes necessary to ensure search engines can index and evaluate your site properly. No advanced coding skills are necessary.
Chapter 3: Content Marketing
Content marketing is at the core of SEO, helping you build inbound links, social signals, and brand trust, and provide fuel to search engines in the form of organized, informative material. This chapter will help you get started:
Chapter 4: Off-Site Authority Building
To rank in Google, you’ll need third-party indicators to establish the credibility and authority of your site. In the old days, manual link building (bordering on spam) was the way to go. Today, off-site authority building and link building have grown much more sophisticated. If you want to build links without earning a penalty or compromising the integrity of your brand, you need to know how it’s done in today’s terms. This chapter will tell you how:
Chapter 5: Social Media Marketing
This chapter covers the hottest and most quickly-growing area of online marketing: social media. In addition to learning some of the most recently popularized platforms, you’ll learn how to:
Chapter 6: Local SEO
Local SEO has changed significantly since the early days of SEO. Today, it functions as an independent algorithm, using terminological cues and geographic locations to populate the top three local results in a “local 3-pack” for local users. How do you get your business ranked in one of these top local slots? This guide will tell you:
Chapter 7: Google Updates
Google took the search world by storm in 2011 with its revolutionary Panda update, and again in 2012 with Penguin, sending the SEO community into frenzied anticipation of the “next big” Google update. These (and other) updates are important to learn and understand, but the way Google updates its algorithm has changed drastically, and you’ll need to learn how to adjust your strategy as Google’s mechanisms continue to develop.
Chapter 8: New Forms of Online User Experience
The online world changes rapidly, and what was relevant just a few years ago may no longer be so. The best marketers are ones who can adapt with the times. This chapter will uncover some of the most dramatic ways marketing has changed in the past few years, and what you should be looking for on the horizon:
Chapter 9: Your Getting Started Checklist
After getting this far, all that’s left is to start doing things. This section is full of helpful tools and resources, including checklists to use in every component of your overarching campaign:
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