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Finding Keywords and Content Ideas You Never Would Have Thought of

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Running out of ideas for your blog? Coming up with fresh ideas for blog posts is a common problem. It’s a big one, considering that Google likes to give more weight in its search results to recently published material (fresh content).

Luckily, there are some pretty cool tools out there to help you . . . and they don’t cost a penny.

Surely you know about Google’s keyword tool. But the problem here is that all the data comes from a single place: Google. We all know that people use more than just Google.

When they’re in buying mode, and looking for a product they know they want to get, lots of people head to straight to eBay or Amazon. When they want quick information on something, they might go to Answers.com.

So what if you could get information from all these sites in one place? You can. It’s called Soovle.

Screenshot of Soovle Home Page

Just enter a term related to what you might want to write about — something connected with your business or product. As you start typing, you’ll see all kinds of new terms start to appear underneath each section on the page. It auto-suggests as you go along: at a certain point, with each letter or two that you type, the results will change.

For example, I tried “running shoes”:

Screenshot of Soovle search results

You can see that on Bing, common searches are:

  • Running shoes
  • Running shoes reviews
  • Running shoes for women
  • Running shoes for flat feet

 

Each site has slightly different searches, which may tell you a little about the types of people who frequent these sites.

Another good idea is to check and see which terms are common between the various search engines. You can see that “Running shoes for flat feet” is listed among the top five on Google, Bing, and YouTube.

Is it possible that a lot of videos target that phrase on YouTube, as well? Let’s see …

Screenshot of YouTube search results

Here you can see there are only 1,680 results on YouTube. If you investigate the videos they actually show, you’ll discover there really aren’t many optimized for this keyword phrase. So if you sell running shoes, this could be a great phrase to create a video for.

If you sell on eBay, you’ll notice that the top searches there usually involve a search for a particular brand.

You can keep doing this with other keywords to find what people are actually searching for across all these different sites.

Another trick is to find questions people commonly search for by including question words along with your main keyword. In the example below, I used “which shoes.” You can see that on a lot of sites, people are looking for which shoes have red soles and which shoes are best for running.

Screenshot using question type keywords in Soovle search

Saving Your New Keyword Ideas

When you think you’ve found a winner, save it. Simply click on the term and drag it to the book icon in the top left corner of the page.

Once you have some terms in your “book,” click on the book icon. Now you have the option to download (a text file), email it, print it, or dig deeper by going to Google Trends for that phrase.

Ubersuggest Keyword Suggestion Tool

Then there’s Ubersuggest. This can be very helpful, but you have to be careful about using just anything. It can output some crazy stuff, so be sure you are actually paying attention to the keywords and use only ones that make sense.

What’s cool here is you can get ideas from actual search queries on specific platforms within Google. For example, if you want to focus on images for to generate search traffic, then use the image search.

Screenshot of search box on Ubersuggest

Simply put in your keyword and select images from the “Web” dropdown box. Then click the suggest button. You’ll get tons of ideas from real searches that were entered specifically in Google Images. They’re organized by adding words that start with “a,” then “b,” etc.

Screenshot of search results on Ubersuggest

Conclusion

There’s never a shortage of keywords and content ideas. It’s just a matter of finding them. If you’d like, drop us a line and we can certainly help you. Whether you need a content strategy planned and implemented, a complete SEO campaign, or just a month’s worth of management, we can help.

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Veronica

Veronica has been writing online since 2007. She enjoys helping clients with copywriting and content needs, as well helping with SEO campaigns. Her experience ranges from helping small websites succeed with SEO and internet marketing campaigns to writing for Planet Green (Discovery Channel).

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