Blogging has become a popular pastime, both for fun and for earning money. Lots of people have studied and put into practice tips that will help them drive traffic to their site. But getting people to visit your blog is only the first step. If you can’t get them to stay, or to come back on a regular basis, all the traffic in the world won’t mean much at all.
Enter the term “bounce rate.” Bounce rate is how many visitors go to your blog and just hightail it out of there. If you have a high bounce rate, too many of those visitors are doing just that—leaving—and not taking time to click around your site. The goal is to keep the bounce rate as low as possible, because the lower it is, the more people are loyally reading through your blog links. However, it can be a challenge to get and maintain a low bounce rate, so here are five tips on how to get your traffic up with fewer bounces.
One method of lowering your bounce rate is to start at the beginning. By targeting the right kind of audience, you’ll start with a higher likelihood of people who are interested in what you’re saying. So, don’t advertise your music blog on a recipe website, at least not in the early stages. Otherwise, you’re losing valuable time. There may be some interested folks in there, but there may not. Promote your blog to like-minded people and you’ll get a higher rate of interest from the get-go.
Once your readers arrive, make sure your blog loads quickly and smoothly. If you’ve ever visited a page that loads slowly (I think we all have), you know it doesn’t take much to say “forget it” and close the page. Today’s society is high-speed, and if people can’t read your blog right now, they’ll go somewhere else instead. Slow load times will keep your bounce rate high, even if the people who are initially coming to check you out have an interest.
This is one of the most important things when it comes to blogging successfully and reducing your bounce rate. Don’t just slap random stuff up there and hope it works. Writing quality content can take some time, but it’s well worth it, because that’s what will get people to be loyal readers of what you have to say. Get creative and be unique with your content, too. Standing out from the crowd is a great way to earn fans. If you look like everyone else, you’ll be lost in the sea of bloggers. Be fun and engaging with your readers. The more they feel like they know you and can relate to what you’re saying, the more likely they are to stick around and see what else you have to offer.
Also, make sure you don’t get stuck writing in the same way all the time, because that lends to boredom and losing your crowd. Practice using different kinds of tones. For example, one time your blog may be informative, so it’s chock-full of information. The next time, you can write an opinion piece, letting people know your thoughts on any given subject you happen to be talking about. Throw in an open-ended blog on occasion also, where you’re asking for input and what your readers think. Nothing engages the fans like getting to share their thoughts. It creates a sense of relationship and grows loyalty, lowering your bounce rate.
As a general rule, people get turned off quickly by a giant wall of text, because it seems like an awful lot of reading. That doesn’t mean you have to cut it short, though. Whatever the length, readers are more likely to stick around if you make it easier by including things that break up the monotony. Try bulleted lists, using headers, or even just smaller paragraphs. All of these will go a long way toward making your blog reader-friendly. Another tip is to try to make your site mobile-friendly. So many people are using their smart phones for the internet now that it pays to have a site that is easy to read on these smaller devices.
When people click on a link to go to your blog, have them first directed to a summary, instead of the whole page. If you’ve done a good job writing and it catches their attention, they’ll have a thirst to finish reading. By starting with a summary, the next click will be on your blog, and they’ll be more committed to you. From there, they’ll be more likely to click on other links that you have on your pages. Just make sure the summary is unique and exciting, or you might still lose your potential reader.
Once you have your reader committed to reading your blog post, you should help them find other posts they may be interested in. There are lots of different links you can provide that will do the job. For example, you can have a link for the most popular posts. If your reader can access those with a simple click, they’ll get a chance to see what everyone else is hooked on, and it will whet their appetite for more. Or, try posting a link for the most recent posts. Some people are interested in the more up-to-date blog posts you have to offer. This may be because they feel older stuff could be outdated and irrelevant. Whatever the reason, if they can see the new stuff, they’re likely to check it out.
Having ads on your blog site is not a problem. Having the wrong amount or poorly placed ads is. If there are tons of ads all over the place, it won’t feel like a welcoming environment; it will feel more like a business pitch, regardless of what you’re writing about. So, be careful not to overdo it. Similarly, ads that are in bothersome places will quickly drive people away. For example, have you ever seen a blog where the ads are blocking part of the writing? It’s incredibly annoying, and you can’t get around them without copying and pasting the text into a word document. No one, and I mean no one, wants to put that kind of effort in to reading your blog. It’s your job to make sure they’re not bothered by poorly placed ads. If they are, they’ll be gone in a flash, and they’re probably not coming back any time soon. This means a higher bounce rate.
The internet is incredibly vast, and blog competition is increasing all the time. But that doesn’t mean you’re doomed to suffer from a high bounce rate. By following these simple tips to get people to your blog and get them to stick around for more, you’ll lower your bounce rate and raise your popularity.